Why Should Technology Brands Join a Hospitality Trade Show?
Discover why technology brands should join HORECFEX VIETNAM to connect with HORECA businesses, increase brand exposure, and expand in the hospitality market.
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Modern Travelers Want to Be Understood, Not Just Served
Modern travelers expect more than good service. Discover how personalization, technology, sustainability, and meaningful experiences are shaping the future of hospitality in 2026.
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When Sustainability Becomes a Competitive Advantage in the Hotel Industry
Sustainability is no longer just a branding message for hotels. Discover how green hospitality is becoming a long-term strategy for cost efficiency, guest experience, and business growth.
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How Is Extreme Heat Changing the Game for the F&B Industry?
Extreme heat is reshaping the F&B industry, from customer behavior and seasonal menus to energy costs, smart operations, technology adoption, and sustainable business strategies.
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WE ARE LIVING IN THE FINAL YEARS OF THE WORLD AS WE ONCE KNEW IT.
This isn't an extreme prophecy; it's the inevitable consequence of recent breakthroughs. A "Perfect Storm" is forming where artificial intelligence, energy, and finance converge to dismantle every old rule.
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3 Google Gemini Prompts to Help Businesses Start Building a Professional Website
Discover 3 Google Gemini prompts that help businesses plan their website, design a high-converting homepage, and write persuasive content to support digital transformation in the hospitality industry.
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Global Tourism Growth and Strategic Opportunities for Vietnam’s HORECA Ecosystem
Global Tourism Rebounds Strongly, Opening a New Growth Cycle According to the latest report from the United Nations World Tourism Organization (UN Tourism), 2025 has witnessed impressive growth in global tourism, with 1.52 billion international tourist arrivals, up 4% compared to 2024. Despite pressures from inflation and economic volatility, international travel demand has remained robust,…
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The “Gold Mine” of Spa Revenue During Tet: Experience-Led and Personalized Strategies for Sustainable Growth
Why Do So Many Spas Miss Out on Revenue Opportunities During Tet? The period leading up to Tet (Lunar New Year) has long been considered the “golden season” for the beauty and wellness industry. However, as the spa market becomes increasingly saturated, competing through direct price discounts is no longer as effective as it once…
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Vietnam – Israel: Direct Connectivity Unlocks Strategic Opportunities From 2026
On January 5, 2026, the first direct flight connecting Tel Aviv (Israel) and Hanoi (Vietnam), operated by Arkia Airlines, was officially inaugurated at Noi Bai International Airport. This milestone marks a significant step forward in strengthening air connectivity between the two countries, while opening up new development space for tourism, trade, and the HORECA ecosystem….
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