A hotel may have a prime location, impressive design, and strong occupancy, yet still struggle if operating costs are not well controlled, the product does not match market demand, or the guest experience is delivered inconsistently. In hospitality, business performance rarely depends on a single factor. It is shaped by a series of decisions made every day.
From product positioning and organizational structure to operational processes, revenue management, and service quality, every element directly influences a hotel’s competitiveness. The challenge for managers is to maintain a strong guest experience while ensuring financial efficiency and the ability to adapt to changing market conditions.
At HORECFEX VIETNAM 2026, Luong Ngoc Khanh – Managing Director at H&K Hospitality – will share insights drawn from his experience in managing, operating, and developing a wide range of accommodation businesses in Vietnam.
Rather than viewing a hotel simply as a place that provides rooms, Khanh approaches each project as a business product that requires clear positioning, an appropriate operating model, and a distinctive value proposition capable of convincing customers. His experience across hotels, resorts, serviced apartments, and tourism products gives him a flexible perspective on how different accommodation models should be structured and developed according to their specific requirements.
Participants can expect more than general management principles. The session will also explore how strategies on paper can be translated into practical actions. Where should resources be prioritized? How can businesses identify when an accommodation product is gradually losing competitiveness? When should a company adjust its operating model, services, or market approach? These are highly relevant questions for both investors and operational teams.
In addition to his role at H&K Hospitality, Luong Ngoc Khanh is also the Co-founder & Host of Hotelier Vietnam. Through regular conversations and connections with industry professionals, he has gained access to a wide range of operational stories, practical lessons, and problem-solving approaches from different roles across the hospitality ecosystem.
The combination of hands-on management experience and a broader view of the industry allows his session to move beyond a single operating model and address common challenges faced by many hospitality businesses. It offers participants an opportunity to review their own operations not only through revenue figures, but also through product quality, system efficiency, and the ability to create long-term value.
Because in hospitality, operations are not simply about keeping every department running according to procedure. Strong operations should make an accommodation product more distinctive, more efficient, and more capable of competing in a constantly changing market.