“WELLNESS MICE” – WHEN HEALTHCARE BECOMES A PART OF THE CORPORATE MICE JOURNEY
The MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism industry is growing stronger every day. Corporate events now no longer revolve solely around conference halls or traditional banquets. Instead, Wellness MICE is the new trend – combining conference activities and corporate events with healthcare and retreats.
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DA NANG RANKS IN THE TOP 10 TRENDING GLOBAL DESTINATIONS FOR 2027 – ARIYANA CONVENTION CENTRE DANANG, THE IDEAL COASTAL MICE DESTINATION
Da Nang continues to make its mark on the global tourism map as it was honored by Skyscanner in the Top 10 Trending Destinations in the World for 2027, with a 68% increase in flight searches. The growing appeal of this Central coastal city opens up positive prospects for Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism.
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UNDER 3 HOURS FROM CHANGI: WHY DA NANG IS THE IDEAL DESTINATION FOR CORPORATE RETREATS & REGIONAL CONFERENCES FROM SINGAPORE?
With a direct flight time of only about 2 hours and 50 minutes from Changi Airport (Singapore) to Da Nang International Airport, Da Nang is becoming an attractive choice for corporate retreat and conference programs from Singapore. The combination of convenient distance, international conference infrastructure, coastal resorts, and identity-rich destination experiences helps Da Nang effectively balance travel time, organizing costs, and experience quality.
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FROM BINH YEN POMELO ORCHARDS TO INTERNATIONAL BANQUET TABLES: HOW FURAMA AND DA NANG’S HOTEL INDUSTRY SUPPORT LOCAL AGRICULTURE
More than 700 delegates and guests attending the Gala Dinner of the Da Nang International Tourism Festival – DITF 2026 had the opportunity to savour Buoi Tru Binh Yen pomelo, a local specialty from Que Phuoc Commune along the Thu Bon River. From farmers’ orchards to an international banquet at Furama Resort Danang, this homegrown fruit is opening up an inspiring story about the connections between agriculture, cuisine, luxury tourism and community development.
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DITF 2026: FROM INTERNATIONAL COOPERATION AGREEMENTS TO DA NANG TOURISM DEVELOPMENT OPPORTUNITIES IN 2027
The cooperation signing ceremony between the Da Nang Tourism Association and five representatives of international businesses and organizations at the Da Nang International Tourism Fair 2026 (DITF 2026) opens up prospects for developing the tourist market, diversifying products, and strengthening linkages among businesses. Not only marking the establishment of partnerships, these agreements also lay the foundation for turning trade opportunities into cooperation programs and actual tourist deleg
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ARIYANA CONVENTION CENTRE DANANG BOOSTS MICE PARTNERSHIPS IN SINGAPORE
Present at the Da Nang Tourism Presentation and Networking Program in Singapore, the Furama – Ariyana Da Nang International Tourism Complex continued to expand its presence to international partners, introducing its strengths in combining beach resorts, cuisine, and organizing conferences and events. Mr. Hoang Vinh Sang – Director of Sales, representing the complex, participated in the program, accompanying the city in promoting the destination and seeking cooperation opportunities.
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DA NANG TOURISM WELCOMES A NEW SHIFT IN FINANCIAL TECHNOLOGY APPLICATION
Digital transformation is increasingly expanding into many aspects of the customer experience journey, from searching for information and booking services to attending events at the destination. As one of the leading international event venues, Ariyana Convention Centre Danang always closely monitors and supports breakthrough advancements, especially the application of financial technology (fintech) in tourism services.
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MICE 2027: WHEN COMPETITIVENESS LIES IN THE COORDINATION OF THE ENTIRE DESTINATION
Not only a meeting place for tourism businesses, the Da Nang International Tourism Fair 2026 (DITF 2026) also opens up opportunities to develop the international conference, seminar, and event guest market for 2027. By connecting event organizing companies, travel businesses, hotels, convention centers, and service providers, the event contributes to promoting cooperation programs capable of bringing long-term economic value to the destination.
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DITF 2026 AND HOW B2B DATA REVEALS REAL MARKET DEMAND
Beyond just the number of participating businesses or organized meetings, the value of a tourism promotion event lies in its ability to create substantive cooperation opportunities. At the Da Nang International Tourism Fair 2026 (DITF 2026), applying data to business connection activities opens up a new approach, helping to identify market needs, improve trade efficiency, and create a foundation for long-term tourism development strategies.
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