DITF 2026: FROM DESTINATION PROMOTION TO CREATING REAL SALES OPPORTUNITIES
In the context of an increasingly competitive tourism market, promotional activities do not stop at merely introducing destinations or advertising products. What is more important is creating opportunities for businesses to reach the right markets, meet the right partners, and gradually turn those connections into specific collaborations.
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“CONNECTING PARTNERS, CREATING FUTURE” – A NETWORKING PLATFORM BUILT FOR LONG-TERM GROWTH
More than 300 sellers, 150 international buyers, 400 domestic buyers, and over 1,500 delegates and attendees are expected to gather at DITF 2026. But behind these numbers, the goal of the Da Nang International Tourism Fair does not lie in creating a crowded event, but in the ability to connect components that can co-create new products, markets, and tourist flows. That is also the spirit of the theme “Connecting Partners, Creating Future”.
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DITF 2026: PIONEERING DIGITAL B2B NETWORKING & RESHAPING GLOBAL TOURISM TRADE
In tourism trade fairs and events, the larger the scale, the more complex the problem of effective connection becomes. Hundreds of businesses may be present at the same venue, but for an international buyer with only one or two working days, the important thing is not just how many units attend, but who to meet, when to meet, and what future cooperation opportunities that meeting can open up.
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FULL OCCUPANCY DOESN’T ALWAYS MEAN YOU’RE WINNING: STR AND THE CHALLENGE OF READING HOTEL GROWTH CORRECTLY IN VIETNAM
A hotel closes the month at 80% occupancy. That may look like a strong result. But if comparable hotels in the same competitive set are achieving 88%, the picture changes immediately.
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HORECFEX 2026: Da Nang and Meetings that Expand Status, More Than Just a Tourist City
HORECFEX VIETNAM 2026 highlights the transformation of Vietnam’s hospitality and tourism industry through technology, innovation, supply solutions, and meaningful connections. Held in Da Nang, the event also reinforces the city’s growing position as a MICE and industry networking destination, bringing together businesses, experts, suppliers, and the next generation of hospitality professionals.
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VIETNAM TOURISM FACING A NEW THRESHOLD: NOT JUST NEEDING MORE VISITORS, BUT NEEDING TO CREATE MORE VALUE
In the presentation on the development orientation of Vietnam Tourism for the 2026–2030 period, Dr. Do Cam Tho, Head of the Planning and Finance Department of the Vietnam National Authority of Tourism, posed a strategically significant question: Should Vietnam's tourism in the coming years continue to choose growth in quantity or shift strongly towards increasing value?
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Da Nang Among Vietnam’s Most-Searched Destinations by European Travelers in Summer 2026
Da Nang remains among Vietnam’s most-searched destinations by European travelers in summer 2026, opening new opportunities for tourism and hospitality.
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Expanding Accessibility in Hospitality
Explore in-depth perspectives on how hospitality businesses can differentiate themselves in an increasingly competitive market.
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