As destinations compete more intensely to attract travelers, tourism growth can no longer rely on a single hotel, product, or business. A destination’s appeal increasingly depends on how effectively accommodation, aviation, travel services, F&B, events, entertainment, culture, and local communities are connected.
This is the strategic perspective that Cao Tri Dung - Chairman of the Da Nang Tourism Association - will bring to HORECFEX VIETNAM 2026, Da Nang - Vietnam.
As a representative of the local tourism business community, Cao Tri Dung has been an active voice in promoting collaboration among businesses, government authorities, and industry stakeholders. Drawing from Da Nang’s own development journey, he brings a direct perspective on the opportunities, challenges, and new requirements facing a destination that is increasingly targeting international markets.
The value of his session goes beyond identifying tourism trends. More importantly, he will explore how businesses can work together to create more integrated products, expand market reach, and increase both visitor length of stay and spending.
When hotels connect more effectively with tour operators, restaurants, attractions, transportation providers, and local events, the guest experience extends far beyond a single property. Instead, the entire city can become one connected journey, where each business contributes to the overall value and attractiveness of the destination.
For Da Nang, stronger industry linkages are also essential for developing new tourism products, attracting higher-value visitor segments, and strengthening the city’s position on the regional tourism map. This requires businesses not only to compete, but also to collaborate in raising service standards, sharing opportunities, and creating products with long-term appeal.
Cao Tri Dung’s session at HORECFEX VIETNAM 2026 will be especially relevant for hotel managers, tour operators, F&B businesses, suppliers, and organizations across the tourism value chain. Participants will gain a broader understanding of how individual business growth can be connected with the overall development and competitiveness of the destination.
From Cao Tri Dung’s perspective, Da Nang’s tourism competitiveness is shaped not only by its natural attractions, infrastructure, or room inventory. A key factor lies in the ability to connect diverse resources into a flexible, professional, and collaborative tourism ecosystem that creates sustainable value.