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How can Vietnamese F&B businesses boost revenue and optimize operations in the new era?

Discover the trends currently shaping the F&B and restaurant industry in Vietnam, from local cuisine and sustainable development to the future fusion of tourism and gastronomy.

Which AI Trends Will Shape The Future of Vietnam's Hospitality Industry?

Discover the AI trends projected to lead Vietnam’s hospitality sector, from AI chatbots, smart hotels, and hyper-personalized guest experiences to revenue optimization powered by artificial intelligence.

Why Should Technology Brands Join a Hospitality Trade Show?

Discover why technology brands should join HORECFEX VIETNAM to connect with HORECA businesses, increase brand exposure, and expand in the hospitality market.

Modern Travelers Want to Be Understood, Not Just Served

Modern travelers expect more than good service. Discover how personalization, technology, sustainability, and meaningful experiences are shaping the future of hospitality in 2026.

When Sustainability Becomes a Competitive Advantage in the Hotel Industry

Sustainability is no longer just a branding message for hotels. Discover how green hospitality is becoming a long-term strategy for cost efficiency, guest experience, and business growth.

How Is Extreme Heat Changing the Game for the F&B Industry?

Extreme heat is reshaping the F&B industry, from customer behavior and seasonal menus to energy costs, smart operations, technology adoption, and sustainable business strategies.

WE ARE LIVING IN THE FINAL YEARS OF THE WORLD AS WE ONCE KNEW IT.

This isn't an extreme prophecy; it's the inevitable consequence of recent breakthroughs. A "Perfect Storm" is forming where artificial intelligence, energy, and finance converge to dismantle every old rule.

3 Google Gemini Prompts to Help Businesses Start Building a Professional Website

Discover 3 Google Gemini prompts that help businesses plan their website, design a high-converting homepage, and write persuasive content to support digital transformation in the hospitality industry.

Global Tourism Growth and Strategic Opportunities for Vietnam’s HORECA Ecosystem

Global Tourism Rebounds Strongly, Opening a New Growth Cycle According to the latest report from the United Nations World Tourism Organization (UN Tourism), 2025 has witnessed impressive growth in global tourism, with 1.52 billion international tourist arrivals, up 4% compared to 2024. Despite pressures from inflation and economic volatility, international travel demand has remained robust,…