VIETNAM TOURISM FACING A NEW THRESHOLD: NOT JUST NEEDING MORE VISITORS, BUT NEEDING TO CREATE MORE VALUE
In the presentation on the development orientation of Vietnam Tourism for the 2026–2030 period, Dr. Do Cam Tho, Head of the Planning and Finance Department of the Vietnam National Authority of Tourism, posed a strategically significant question: Should Vietnam's tourism in the coming years continue to choose growth in quantity or shift strongly towards increasing value?
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Da Nang Among Vietnam’s Most-Searched Destinations by European Travelers in Summer 2026
Da Nang remains among Vietnam’s most-searched destinations by European travelers in summer 2026, opening new opportunities for tourism and hospitality.
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Seamless Wellness Across the Customer Journey
Wellness experiences create greater value when the relationship with guests does not end after a single treatment, but continues as a seamless care journey before, during, and after their stay.
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Bridging the Gap Between Education and Industry
HORECFEX VIETNAM 2026 creates a platform where real-world experience can be transformed into valuable insights for businesses.
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Market Data and the Advantage of Making the Right Decisions at the Right Time
Beyond highlighting the latest trends, HORECFEX VIETNAM 2026 focuses on how those trends can be translated into real business value.
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Expanding Accessibility in Hospitality
Explore in-depth perspectives on how hospitality businesses can differentiate themselves in an increasingly competitive market.
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Leadership as a Catalyst for Organizational Growth
A strong strategy only delivers results when an organization has people capable of turning it into action. At HORECFEX VIETNAM 2026, conversations around leadership, team development, and adaptability will be explored in the context of businesses undergoing continuous transformation.
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Elevating Vietnamese Robusta Through Quality and Origin
A quality cup of coffee does not begin at the bar. It begins with how the soil is nurtured, how the cherries are harvested, and how the value of each coffee bean is preserved throughout its journey to the customer.
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