Wellness is emerging as one of the most significant growth drivers in the hospitality and tourism industries. Today’s travelers are no longer looking only for comfortable accommodation. They are increasingly seeking experiences that enhance their physical health, mental well-being, and overall quality of life throughout their journey.
However, adding a spa, fitness center, or a selection of wellness treatments is no longer enough to create an effective wellness proposition. The greater challenge lies in integrating wellness across the entire guest experience while ensuring that the model is operationally sustainable and capable of generating long-term business value.
This is the perspective that Sonal Uberoi - Founder and Chief Wellness Officer at Spa Balance Consulting - will bring to HORECFEX VIETNAM 2026, Da Nang - Vietnam.
With more than 20 years of experience across four continents, Sonal has worked with numerous luxury hospitality brands to develop wellness concepts, design business models, and optimize wellness operations. Her notable clients include Four Seasons Hotels & Resorts, Sofitel Hotels, and Abadía Retuerta LeDomaine.
What distinguishes Sonal’s approach is the combination of wellness expertise, hospitality experience, and a financial background at Goldman Sachs. Rather than viewing wellness as an additional amenity, she approaches it as a strategic asset that should be carefully invested in, managed, and measured for performance.
As the author of the bestselling book The Wellness Asset: How to Transform and Futureproof Your Hotel, Sonal focuses on how wellness can help hotels enhance the guest experience, strengthen brand differentiation, diversify revenue streams, and improve resilience in response to changing market conditions.
Through her Wellness in Hospitality interview series, she has connected with more than 100 hotel leaders worldwide. These conversations have given her a broad perspective on how wellness models are being implemented in practice, the common challenges businesses face, and the factors that determine long-term success.
Her session at HORECFEX VIETNAM 2026 will be especially relevant for investors, hotel owners, general managers, spa teams, operations professionals, and product development teams. Participants will not only gain insights into emerging wellness trends but also explore how a wellness concept can be transformed into a clearly defined business model that aligns with the brand and supports sustainable growth.
In a market where health and well-being increasingly influence travel decisions, wellness can no longer be considered a secondary offering. Through Sonal Uberoi’s perspective, it can become a core component of a hotel’s strategy to enhance value, strengthen competitiveness, and futureproof the business.