Room and service recommendation systems based on personal preferences are becoming one of the most notable innovations in the hospitality industry. As more businesses in tourism and accommodation seek distinctive strategies to enhance customer experience, attract market share, and optimize revenue, intelligent recommendation systems powered by AI are proving to be highly practical.
HorecFex Vietnam—the annual event dedicated to the tourism and hospitality industry—is known as a hub for strategic partnership, knowledge exchange, and innovation. It has become a must-attend destination for those exploring new technologies aligned with the digital transformation of the sector.
Why Has Personalization Become Central to Hotel Services?
Today’s guests are not just looking for a place to stay—they are seeking an experience that reflects their personal preferences: from room type, view, cuisine, and amenities to service style. This demand is especially strong among premium guests, multi-generational families, honeymooners, and wellness travelers.
In this context, recommendation systems that analyze historical data, behavior, and preferences are becoming the key for hotels to “understand” their guests better and build stronger loyalty.
Leading Brands Applying Personalized Recommendation Systems
Across the globe, many hotel groups and technology providers have implemented personalized recommendation systems to elevate guest experience and increase revenue. Some prominent names include:
Fusion, VinHMS, Marriott International, Accor, YOTEL, CitizenM, Hilton, Four Seasons, Radisson Hotel Group, The Ascott, Melia Hotels, IHG Hotels & Resorts, Lotte Hotels & Resorts, OYO, Minor Hotels, Onity, Oracle Hospitality, Shiji Group, Salesforce (Hospitality Cloud)
What Benefits Do Recommendation Systems Bring?
- Increase guest satisfaction and loyalty: When guests receive service recommendations that align with their preferences, they are more likely to return.
- Boost revenue: Timely and relevant suggestions help increase upselling and cross-selling opportunities.
- Optimize marketing costs: Personalized messaging replaces mass communication, improving efficiency and relevance.
- Enhance operational flexibility: Supports departments like Front Office, Housekeeping, and F&B in anticipating guest needs.
Inspiring New Ideas at HorecFex 2025, Danang – Vietnam
With its mission to foster innovation, HorecFex 2025, Danang – Vietnam is a highly anticipated space for professionals interested in trends such as intelligent recommendation systems. Industry partners will have the opportunity to exchange ideas, explore new directions, and discover potential collaborators on the journey toward digital transformation.
Don’t miss your chance to be part of the conversation shaping the future of hospitality!
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HorecFex Vietnam is an annual event with a mission to foster innovation, optimize operational management, and improve service quality within Vietnam’s tourism and hospitality sector. It serves as a key opportunity for businesses to connect, collaborate, and explore new strategic directions with advanced technology solution providers.
- Address: Ariyana Convention Centre Danang – 107 Vo Nguyen Giap, Ngu Hanh Son District, Danang.
- Time: Aug 26-27, 2025
- Register for HorecFex 2025, Danang – Vietnam: https://ariyana.dahahi.vn/dang-ky-truc-tuyen-horecfex-at-furama-2025
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: 107 Vo Nguyen Giap, Ngu Hanh Son District, Danang.
: (+84) 8212 828 385
: support@horecfex.com
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