Touching emotions with AI-Orchestrated personalization in every room

“Every room is personalized – AI-orchestrated experiences” is becoming a central topic at HorecFex Vietnam, the leading annual event for hospitality and service technology aimed at promoting innovation in the tourism and hospitality industry in Vietnam. At HorecFex 2025, Danang – Vietnam, the trend of smart hotels powered by integrated AI solutions is ushering in a new era, where each room is no longer just a place to stay, but a personalized, immersive experience tailored to every detail.

AI becomes its own musician in every room

The personalization trend in the hospitality industry

Personalization is no longer a luxury reserved for the elite – it is becoming a new standard in the hotel industry. Today’s travelers want to be treated as unique individuals, with their own preferences, habits, and specific needs. HorecFex Vietnam highlights that the application of AI in the personalization process enables hotels to deliver unforgettable experiences while optimizing operational costs and increasing customer satisfaction.

AI-Orchestrated music creates emotional connections

One of the standout AI applications showcased at HorecFex 2025, Danang – Vietnam is its ability to orchestrate music based on individual mood and aesthetic preferences. Using behavioral data and music choices from digital platforms, AI systems can automatically curate playlists suited to different times of day, emotional states, or even the purpose of the guest’s stay (business, leisure, anniversary). This transforms hotel rooms into vibrant emotional spaces that resonate deeply with guests.

Personalizing the environment with voice and lighting

AI doesn’t stop at sound. Many tech companies at HorecFex Vietnam also introduced smart control solutions integrating voice commands, lighting, temperature, and even scent. With a simple voice command or app, guests can adjust every element in the room to their liking. Soft evening lighting, favorite essential oil aromas, comfortable temperature – all come together to create a private and personalized oasis.

Seamless experiences through data analytics

Another highlight of the personalization trend at HorecFex 2025, Danang – Vietnam is the use of Big Data to analyze guest behavior. AI systems can remember preferences from previous stays and proactively prepare relevant services for future visits. This builds guest loyalty and improves service quality across the board.

Virtual and augmented reality in room design

HorecFex Vietnam also showcased the use of VR and AR technologies, enabling guests to visualize and customize their rooms before check-in. Through an app, guests can “tour” their future room, adjust layout, choose interior color schemes, curtain types, music, and lighting to suit their style. This is a major step forward in enhancing guest experience and interactivity.

Benefits for operational efficiency

Automation and AI not only please guests but also enhance operational efficiency for hotel management teams. From energy control to booking systems, maintenance, and feedback evaluation, AI supports a smart ecosystem that reduces costs and increases consistency in service delivery. Many leading hotel brands attending HorecFex 2025, Danang – Vietnam shared successful case studies of implementing AI across their operations.

Personalization and sustainability go hand in hand

Experts at HorecFex Vietnam also emphasized the synergy between personalization and sustainable development. AI can reduce energy consumption through automatic adjustments based on usage habits, and helps analyze real demand to avoid resource waste. Hotels thus become not only user-friendly but also environmentally conscious.

The future of hospitality: fully personalized services

Looking ahead, HorecFex Vietnam forecasts that AI will become a continuous companion throughout a guest’s journey. From booking and pre-arrival to post-stay engagement, AI will continue to personalize each touchpoint. Smart hotel chains will compete not only in location and amenities but also in their ability to understand and serve individuals.

HorecFex 2025, Danang – Vietnam: the starting point of hospitality innovation

With the participation of hundreds of tech providers, hotel chains, and international experts, HorecFex 2025, Danang – Vietnam is a must-attend destination for those seeking inspiration and innovation in the hospitality industry. The theme “Every hotel room is personalized – AI-orchestrated experiences” is not only a tech highlight but also reflects a broader vision of a modern, human-centered, and creative hospitality future.

HorecFex Vietnam continues to serve as the bridge between technology and people, connecting customer expectations with operational capability. In an increasingly competitive market, personalization is the key to long-term success. And with AI as the enabler, every hotel room can now become a unique symphony – where emotion, technology, and service harmonize beautifully.

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𝐋𝐞𝐭’𝐬 𝐥𝐨𝐨𝐤 𝐟𝐨𝐫𝐰𝐚𝐫𝐝 𝐭𝐨 𝐇𝐨𝐫𝐞𝐜𝐅𝐞𝐱 𝟐𝟎𝟐𝟓, 𝐃𝐚𝐧𝐚𝐧𝐠 – 𝐕𝐢𝐞𝐭𝐧𝐚𝐦!

HorecFex Vietnam is an annual event with a mission to foster innovation, optimize operational management, and improve service quality within Vietnam’s tourism and hospitality sector. It serves as a key opportunity for businesses to connect, collaborate, and explore new strategic directions with advanced technology solution providers.