1. Opening of THAIFEX – HOREC Asia 2025
On March 5, 2025, the THAIFEX – HOREC Asia 2025 exhibition officially commenced at the IMPACT International Convention and Exhibition Center in Bangkok, Thailand. Now in its second edition, the event continues to assert itself as a crucial networking platform for the hotel, restaurant, and catering (HoReCa) industry across Asia. With an expanded scale and in-depth content, this exhibition provides a significant opportunity for industry players to stay updated on the latest trends, seek potential partners, and strengthen trade collaborations.
2. Scale and Significance of the HORECA Exhibition
a. Participation of Hundreds of Leading Brands
THAIFEX – HOREC Asia 2025 brings together over 400 brands from 23 countries, including manufacturers, service providers, and industry experts. The event is expected to attract more than 20,000 visitors, including investors, business owners, executives, and trade partners from around the world.
b. Main Theme: Shaping the Future of the HoReCa Industry
With the theme “Shaping the Future of HoReCa”, the exhibition focuses on showcasing products, technologies, and innovative trends in the service industry. Key highlights include:
- Artificial intelligence (AI) applications in restaurant and hotel operations.
- Automation solutions in service delivery and supply chain management.
- Advanced equipment and tools for professional kitchens in restaurants and hotels.
- Sustainable solutions for the food and beverage industry, reducing food waste.
c. HORECA Exhibition – A Hub for International Trade and Cooperation
The event is not just a venue for companies to showcase their products but also serves as a launchpad for the HoReCa industry to grow, fostering innovation and sustainability. It offers an excellent opportunity for Vietnamese enterprises to expand their market reach, connect with global partners, and integrate modern technology into their business operations.

3. Menas International’s Participation
a. Strategic Objectives
A delegation from Menas International, led by Mr. Nguyễn Đức Quỳnh – CEO, and Mr. Nguyễn Ngọc Quý – Managing Director, attended the exhibition at the invitation of the organizers. The primary goals of Menas International at this exhibition are:
- Exploring advanced equipment, tools, and solutions to enhance hotel and restaurant service quality.
- Learning from leading corporations about trends in the HoReCa industry.
- Expanding collaboration opportunities with suppliers within and beyond the region.
b. Opportunities for Vietnamese Businesses
Menas International’s participation in THAIFEX – HOREC Asia 2025 not only allows the company to stay updated on industry trends but also provides an avenue to connect with other Vietnamese businesses, collectively elevating the HoReCa industry in Vietnam. Industry players can leverage the exhibition to establish strategic partnerships, access cutting-edge solutions, and enhance their global competitiveness.
4. Emerging Technology Trends at the HORECA Exhibition
a. AI Applications in Hotel Management
AI has become a dominant trend in the hotel industry, with key innovations including:
- Smart booking systems that optimize room occupancy.
- AI-powered virtual assistants providing 24/7 customer support.
- Customer demand forecasting using big data analytics.
b. Automation in Restaurant Services
Automation is revolutionizing restaurant operations with:
- Smart kitchen systems that efficiently manage ingredients.
- Robotic waiters that reduce staffing pressure.
- Contactless payment systems, enhancing customer convenience.
c. Sustainability Trends in the HoReCa Industry
One of the major focuses of this year’s exhibition is sustainability in the HoReCa sector, including:
- Reducing food waste through smart food storage and management technology.
- Using eco-friendly materials, minimizing plastic waste.
- Implementing renewable energy solutions in hotel and restaurant operations.
5. Conclusion: The Importance of the HORECA Exhibition
The HORECA Exhibition is not just a trade event; it is a critical networking platform that enables businesses in the hospitality, restaurant, and catering industries to connect, learn, and innovate. Participating in major exhibitions like THAIFEX – HOREC Asia 2025 helps businesses:
- Stay updated on the latest technological trends.
- Expand collaboration opportunities with domestic and international partners.
- Improve service quality, optimizing business operations.
With the rapid growth of the HoReCa industry, the HORECA Exhibition is a must-attend event for any business looking to break through in this sector. Stay tuned for the latest updates to ensure you don’t miss the opportunity to be part of these transformative industry events!
Source: doanhnghiepvn.vn
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𝐋𝐞𝐭’𝐬 𝐥𝐨𝐨𝐤 𝐟𝐨𝐫𝐰𝐚𝐫𝐝 𝐭𝐨 𝐇𝐨𝐫𝐞𝐜𝐅𝐞𝐱 𝟐𝟎𝟐𝟓, 𝐃𝐚𝐧𝐚𝐧𝐠 – 𝐕𝐢𝐞𝐭𝐧𝐚𝐦!
HorecFex Vietnam is an annual event with a mission to foster innovation, optimize operational management, and improve service quality within Vietnam’s tourism and hospitality sector. It serves as a key opportunity for businesses to connect, collaborate, and explore new strategic directions with advanced technology solution providers.
- Address: Ariyana Convention Centre Danang – 107 Vo Nguyen Giap, Ngu Hanh Son District, Danang.
- Time: Aug 26-27, 2025
- Register for HorecFex 2025, Danang – Vietnam: https://ariyana.dahahi.vn/dang-ky-truc-tuyen-horecfex-at-furama-2025
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𝐇𝐨𝐫𝐞𝐜𝐅𝐞𝐱 𝐕𝐢𝐞𝐭𝐧𝐚𝐦 – 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐇𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲
𝐀: 107 Vo Nguyen Giap, Ngu Hanh Son District, Danang.
𝐓: (+84) 8212 828 385
𝐄: support@horecfex.com
𝐖: horecfex.com
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