The Organizing Committee of Horecfex Vietnam 2025 extends its sincere appreciation to Moon River Cruises (An Du Travel Service Co., Ltd.) for its distinguished companionship as a Silver Sponsor of this year’s event.
The presence and support of Moon River Cruises not only contributed significantly to the success of the exhibition but also affirmed its pioneering position in the field of luxury river cruises and cultural tourism experiences on the Huong River in Hue. Guided by a strategic vision and a mission to deliver distinctive cultural and experiential values, Moon River Cruises continues to craft a journey that bridges heritage, hospitality, and innovation, while enhancing the global visibility of Vietnam’s tourism industry.
Horecfex Vietnam 2025 – The Strategic Convergence Point of the Horeca Industry
Hosted at the Ariyana International Convention Center – Da Nang, Horecfex Vietnam 2025 stands as a flagship event for the Hotel – Restaurant – Catering (Horeca) industry.
The exhibition showcases:
- Over VND 42 billion worth of technologies on display
- 80+ exhibition booths from leading domestic and international brands
- More than 4,000 professional visitors and potential business partners
- 55 panel discussions with 90+ reputable speakers
- Coverage from 380+ domestic and 230+ international media outlets across 11 countries including the U.S., France, China, India, Singapore, Australia, Thailand, South Korea, and Hong Kong
Key topics such as Artificial Intelligence (AI), Digital Transformation, Green Finance, Sustainable Tourism, and Emerging Trends in Horeca were actively discussed, generating dynamic insights and groundbreaking directions for the industry. Within this vibrant atmosphere, Moon River Cruises left a remarkable impression as a Silver Sponsor.
Moon River Cruises at Horecfex Vietnam 2025
As a Silver Sponsor, Moon River Cruises not only contributed to communication and brand promotion efforts but also demonstrated its leadership in luxury experiential tourism and the preservation of Hue’s cultural identity through the following initiatives:
- Delivering premium cruise experiences on the Huong River: Including signature tours such as “Afternoon Tea on the River” and “Dining on the River”, offering guests a seamless blend of cultural, culinary, and scenic enjoyment.
- Promoting Hue as a high-end destination: Through curated experiences such as royal tea ceremonies and traditional Hue music performances aboard luxury vessels, enhancing both visitor satisfaction and the region’s hospitality reputation.
- Bridging the Horeca sector with cultural tourism: By integrating tourism, service, and experiential values, Moon River Cruises fosters synergy between the hospitality and cultural sectors.
Moon River Cruises – A Pioneer in Hue’s Premium Cultural Tourism
Moon River Cruises (Du Thuyền Sông Trăng) is a distinguished luxury cruise brand based in Hue, offering bespoke river experiences such as afternoon tea cruises, dining cruises, and private charters.
Its core strengths include:
- High-quality, customized experiences: With well-curated itineraries and thematic cultural programs.
- Integration of culture and heritage: Showcasing the beauty of the Huong River and the spirit of Hue through art, gastronomy, and history.
- Partnership with the hospitality sector: Providing complementary tourism products that enhance the value chain of hotels, restaurants, and catering services.
Guided by the philosophy of “Experience – Culture – Connection,” Moon River Cruises continuously innovates to become a trusted partner for both domestic and international travelers.
Notable Achievements of Moon River Cruises
- Highly rated by both international and domestic travelers for its unique cruise experiences on the Huong River (average rating: 4.9/5 on TripAdvisor).
- Offers specialized products such as Afternoon Tea Cruises starting from 490,000 VND per guest, and private charter services for 15–30 passengers.
- Integrates local culture, traditional music, and natural scenery into every experience—strengthening Hue’s reputation as a luxury cultural tourism destination.
These accomplishments affirm Moon River Cruises’ position not only as a tourism enterprise but also as a cultural curator and innovator connecting Vietnam’s heritage with global travelers.
Commitment to Sustainable Development and Community Engagement
Beyond its business objectives, Moon River Cruises is dedicated to sustainability and cultural preservation through:
- Promoting local heritage and traditions: Showcasing the richness of Hue’s history through experiential tourism.
- Encouraging sustainable, high-quality tourism: Enhancing visitor experience while promoting responsible hospitality practices.
- Empowering local communities: Creating economic opportunities and fostering human resource development in tourism.
Towards Horecfex Vietnam 2026 – Continuing the Journey of Collaboration
The presence of Moon River Cruises at Horecfex Vietnam 2025 not only signifies its partnership in a large-scale trade and tourism event but also reflects its long-term vision for collaboration between tourism, culture, and the Horeca industry in Vietnam.
The Horecfex Vietnam 2025 Organizing Committee is honored to partner with Moon River Cruises – Silver Sponsor, a reputable and visionary brand deeply committed to innovation and cultural enrichment within Vietnam’s tourism sector.
We look forward to Moon River Cruises’ continued participation in Horecfex Vietnam 2026, as we jointly advance the Vietnamese Horeca industry toward a dynamic, sustainable, and prosperous future.