As the hotel industry in Vietnam continues to grow rapidly, adopting new technologies in customer service has become a necessity. One of the most notable advancements in the hotel industry today is the emergence of Robot Concierge – Virtual Assistant Changing Hotel Services, a solution that not only enhances service quality but also optimizes hotel management processes.
HorecFex Vietnam, the largest annual event in the hotel and tourism industry in Vietnam, has become a hub for advanced technological solutions aimed at enhancing customer experiences. In the framework of HorecFex 2025, Danang – Vietnam, the topic of Robot Concierge – Virtual Assistant Changing Hotel Services has garnered significant attention from industry businesses, opening opportunities to explore and apply new technologies to optimize service quality.
Robot Concierge – Virtual Assistant: A Technological Trend in the Hotel Industry
In the past, customer service in the hotel industry typically required the involvement of on-site staff. However, with the rapid development of technology, the use of Robot Concierge – Virtual Assistant is no longer a distant concept but has already become a reality in many luxury hotels worldwide and is quickly being adopted in Vietnam.

A Robot Concierge is a virtual assistant designed to assist customers with tasks such as check-in, check-out, providing information about hotel services, making appointments, or even helping customers with special requests. This not only helps hotels alleviate the workload on staff but also enhances customer satisfaction due to the speed and efficiency of the technology.
Improving Hotel Operations
One of the key strengths of Robot Concierge – Virtual Assistant is its ability to improve hotel operations. Using this technology helps hotels reduce dependence on human resources while optimizing time and operational costs. Hotels can easily implement Robot Concierge to assist with providing information, handling requests, and improving service quality without the need to increase staff numbers.

Providing an Exceptional Customer Experience
The introduction of Robot Concierge – Virtual Assistant brings an entirely new experience for customers. Guests can now freely interact with smart devices to request services without long waiting times or unnecessary hassles. This creates maximum convenience and comfort, making guests feel respected and well-served throughout their stay.
Furthermore, Robot Concierge can communicate in multiple languages, making it easier for international guests to understand hotel services and amenities. This is one of the factors that help hotels increase customer satisfaction and loyalty.
Notable Benefits of Robot Concierge – Virtual Assistant
- Cost savings on labor: Replacing simple tasks such as providing information and handling customer requests with Robot Concierge helps hotels save on labor costs.
- Improved service efficiency: Robot Concierge can operate continuously, without interruption like human staff, ensuring 24/7 customer service.
- Enhanced service quality: Robot Concierge helps hotels improve service quality by providing accurate and quick information.
- Technological differentiation: Adopting modern technology helps hotels create a unique mark, attract customers, and enhance brand reputation.

Benefits for the Hotel and Tourism Industry in Vietnam
The implementation of Robot Concierge – Virtual Assistant in Vietnamese hotels not only improves services but also contributes to enhancing the overall quality of the hotel industry. With the support of technology, hotels can optimize service processes, thereby reducing costs and improving business efficiency.HorecFex Vietnam, with its goal to promote innovation and optimize management processes in the hotel industry, is the ideal platform for businesses in the tourism and hotel sectors to explore and apply advanced technologies like Robot Concierge. This is an opportunity for businesses to enhance their competitiveness and create exceptional experiences for customers.
𝐋𝐞𝐭’𝐬 𝐥𝐨𝐨𝐤 𝐟𝐨𝐫𝐰𝐚𝐫𝐝 𝐭𝐨 𝐇𝐨𝐫𝐞𝐜𝐅𝐞𝐱 𝟐𝟎𝟐𝟓, 𝐃𝐚𝐧𝐚𝐧𝐠 – 𝐕𝐢𝐞𝐭𝐧𝐚𝐦!
HorecFex Vietnam is an annual event with a mission to foster innovation, optimize operational management, and improve service quality within Vietnam’s tourism and hospitality sector. It serves as a key opportunity for businesses to connect, collaborate, and explore new strategic directions with advanced technology solution providers.
- Address: Ariyana Convention Centre Danang – 107 Vo Nguyen Giap, Ngu Hanh Son District, Danang.
- Time: Aug 26-27, 2025
- Register for HorecFex 2025, Danang – Vietnam: https://ariyana.dahahi.vn/dang-ky-truc-tuyen-horecfex-at-furama-2025

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𝐇𝐨𝐫𝐞𝐜𝐅𝐞𝐱 𝐕𝐢𝐞𝐭𝐧𝐚𝐦 – 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐇𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲
𝐀: 107 Vo Nguyen Giap, Ngu Hanh Son District, Danang.
𝐓: (+84) 8212 828 385
𝐄: support@horecfex.com
𝐖: horecfex.com
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