Mind-controlled ordering has become a buzzword at HorecFex Vietnam, the leading event for technological innovation in the tourism and hospitality sector. At HorecFex 2025, Da Nang – Vietnam, “ordering by thought” is no longer a futuristic concept; it has already become a reality in parts of the world and is now being widely discussed in Vietnam.
Let’s embark on a journey into a world where cutting-edge technology not only redefines the service experience but elevates it into a symphony of emotions—where every thought of a customer is meticulously captured, transmitted, and served with astonishing precision. This is not just a transformation but a revolutionary leap, marking the birth of a new era of hospitality, where personalized luxury and efficiency reach their peak.
From imagination to reality: what is Mind-Controlled ordering?
Mind-controlled ordering refers to using brainwave technology to recognize and process neural signals, allowing customers to transmit their food preferences to the restaurant system without any physical interaction. This is achieved through EEG (electroencephalography) devices combined with AI and automation systems.
In the luxury hospitality industry—where every detail is carefully curated to ensure the finest customer experience—this technology is unlocking an unparalleled level of personalization. Instead of speaking to staff or tapping on touchscreens, customers simply think about their favorite dish, and the system automatically receives, verifies, and serves their request.
HorecFex Vietnam: the gateway to the future of hospitality service
HorecFex Vietnam has long been a pioneering event showcasing once-impossible technologies made real. At HorecFex 2025, Da Nang – Vietnam, businesses will have the chance to experience mind-controlled ordering through live demonstrations from international startups and leading AI tech partners from across Asia.
In addition, specialized workshops, such as “When AI understands human taste” or “Brain data and consumer behavior personalization,” will provide deeper insights into the practical applications of this technology in the industry.
Contactless dining: the future or an inevitable trend?
In the post-pandemic world, contactless service has become the new standard. Mind-controlled ordering takes this even further, eliminating not just physical contact but also reducing wait times and enhancing order accuracy to unprecedented levels.
Top global hotel chains have already begun experimenting with brainwave technology to analyze guests’ emotions and culinary preferences. In Asia, several high-end restaurants in Japan and South Korea have introduced pilot versions of thought-controlled menus.
AI, Big Data, and Brainwaves: the power triangle of future hospitality
Behind mind-controlled ordering is a seamless integration of:
- AI (Artificial Intelligence): Decoding brain signals and predicting user intentions.
- Big Data: Analyzing behavioral history to offer personalized meal recommendations.
- EEG Devices: Capturing and processing brainwaves in real-time.
This smooth coordination will not only change how diners place orders but will also enable the creation of customized menus tailored to the emotional, biological, and psychological states of customers.
Optimizing operations and reducing labor costs
In large-scale resorts, mind-controlled ordering can significantly reduce operational costs. By cutting out intermediary steps such as waitstaff, kitchen staff waiting for orders, or management confirmations, hotels can restructure resources to focus on higher-quality services, such as customer care or personalized experiences.
Moreover, the data gathered through this technology will help management gain deeper insights into customer behavior, allowing them to optimize menus, set appropriate pricing, and improve services with greater flexibility.
Challenges and barriers to Mind-Controlled ordering technology
Although revolutionary and impressive, mind-controlled ordering faces several challenges:
- High Equipment Costs: The initial investment in EEG devices and AI processing remains expensive.
- Signal Accuracy: The technology is still evolving to reduce signal noise and increase accuracy.
- Ethical and Privacy Concerns: Is the brain the final private space that technology should not intrude upon?
However, these issues have not slowed progress. Just like previous technologies that were once met with skepticism (AI chatbots, smart rooms, AR menus…), widespread adoption is just a matter of time.
Opportunities for Vietnam’s hospitality sector
With its rapid tourism growth and openness to technology, Vietnam offers fertile ground for businesses to pioneer and implement “mind-controlled ordering” solutions. High-end resorts and five-star hotels, especially in tourist hubs like Danang, Nha Trang, and Phu Quoc, are well-positioned to lead the charge. The integration of traditional culinary culture with modern technology could become a unique brand highlight in the eyes of international visitors.
HorecFex 2025, Da Nang – Vietnam: a journey of connection, exploration, and breakthrough
HorecFex 2025, Da Nang – Vietnam, is not just a tech expo but a journey that explores and leads the transformation of the entire hospitality and premium service industry in Vietnam.
At this event, businesses will not only discover new technological solutions but also have the chance to connect with international experts, creative startups, and potential investors. The product displays, tech experience spaces, and in-depth seminars are ideal venues to seek groundbreaking ideas like “ordering by thought.”
Mind-controlled ordering is no longer a distant future. It’s a clear sign that the hospitality and restaurant industry is entering a phase of rapid growth in artificial intelligence, data, and experiential technology.
HorecFex Vietnam is the gateway to that future. With its groundbreaking vision and spirit of innovation, HorecFex 2025, Da Nang – Vietnam, is an unmissable destination for anyone looking to take the next big step in the tourism and hospitality industry.
𝐋𝐞𝐭’𝐬 𝐥𝐨𝐨𝐤 𝐟𝐨𝐫𝐰𝐚𝐫𝐝 𝐭𝐨 𝐇𝐨𝐫𝐞𝐜𝐅𝐞𝐱 𝟐𝟎𝟐𝟓, 𝐃𝐚𝐧𝐚𝐧𝐠 – 𝐕𝐢𝐞𝐭𝐧𝐚𝐦!
HorecFex Vietnam is an annual event with a mission to foster innovation, optimize operational management, and improve service quality within Vietnam’s tourism and hospitality sector. It serves as a key opportunity for businesses to connect, collaborate, and explore new strategic directions with advanced technology solution providers.
- Address: Ariyana Convention Centre Danang – 107 Vo Nguyen Giap, Ngu Hanh Son District, Danang.
- Time: Aug 26-27, 2025
- Register for HorecFex 2025, Danang – Vietnam: https://ariyana.dahahi.vn/dang-ky-truc-tuyen-horecfex-at-furama-2025
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𝐇𝐨𝐫𝐞𝐜𝐅𝐞𝐱 𝐕𝐢𝐞𝐭𝐧𝐚𝐦 – 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐇𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲
𝐀: 107 Vo Nguyen Giap, Ngu Hanh Son District, Danang.
𝐓: (+84) 8212 828 385
𝐄: support@horecfex.com
𝐖: horecfex.com
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