Occupancy, ADR, and RevPAR only become truly valuable when businesses understand the story behind the numbers. A growing market does not necessarily mean every hotel will benefit, while a period of slower performance can sometimes create opportunities for those who read the signals correctly and adjust their strategies at the right time.
At HORECFEX VIETNAM 2026, Oxy Ong – Regional Sales Representative for South Asia and Southeast Asia at STR, CoStar Group – will share in-depth insights into hotel performance in Vietnam and the country’s position within the broader Southeast Asian market.
With expertise in hotel market intelligence, Oxy regularly works with owners, operators, and investors to transform complex data into insights that can be applied to real business decisions. Rather than simply reporting whether a market is growing or declining, Oxy’s analysis examines the underlying drivers, the scale of their impact, and the strategic choices businesses should consider.
A strong background in performance analytics, benchmarking, and commercial strategy enables Oxy to connect market data with some of the hospitality industry’s most important questions: Where should new projects be developed? Which segments offer the greatest potential? What pricing levels accurately reflect demand? How will new supply affect market performance? And how is traveler behavior evolving?
The session at HORECFEX VIETNAM 2026 will explore the growth trajectory of Vietnam’s hotel industry, emerging opportunities, structural challenges, and the outlook for key urban and resort markets. By positioning Vietnam alongside other destinations across Southeast Asia, the discussion will also help participants better understand the country’s competitive advantages, market gaps, and overall position within the region.
For investors, general managers, revenue teams, sales and marketing professionals, and project developers, this session offers an opportunity to view data not simply as a reference report, but as a practical tool for better decision-making.
In a rapidly changing market, the advantage does not belong to those with the most data. It belongs to those who understand the data earlier and act on it more effectively.