In today’s digital business landscape, a website is no longer just a place to introduce a company. It has become an important touchpoint for building trust, attracting customers, and driving conversions. This is especially true for businesses in tourism, hospitality, F&B, and services, where a professional website can directly influence booking decisions, table reservations, event registrations, or inquiry submissions.
However, not every business has an in-house design team, development team, or large budget to get started. This is where AI tools such as Google Gemini can become a useful assistant, helping businesses shape ideas, build website structures, and develop content more efficiently.
The key is not whether a business knows how to code, but whether it knows how to ask the right questions. Below are 3 simple yet effective Google Gemini prompts that can help businesses begin building a website in a clearer, more strategic, and more professional way.
1. Prompt for Creating a Complete Website Plan
Before starting the design process, businesses need to define the purpose of their website. The goal may be to sell products, generate leads, receive bookings, introduce services, or build brand credibility.
A strong website plan helps businesses understand which pages they need, what content each page should include, and how users will move from their first visit to the final action.
Suggested prompt:
“Act as a website strategy expert and help me create a plan for a high-converting website for [business type] in the [industry/location].
My target audience is [target audience], and the main goal of the website is [sales / lead generation / bookings / portfolio].
Please suggest the essential pages, key content for each page, navigation structure, and user journey from the first visit to the final action.
Keep the plan simple, strategic, and easy for beginners to understand.”
This prompt is especially useful for businesses that are building a website for the first time or looking to improve the structure of their existing website.
2. Prompt for Designing a High-Converting Homepage
The homepage is where customers form their first impression of a brand. An effective homepage should not only look visually appealing, but also be clear, easy to understand, and able to guide visitors toward a specific action.
For hospitality businesses, the homepage should communicate the brand’s core value, key services, trust elements, and clear calls to action such as “Book a Consultation,” “Contact Us,” “Explore Our Services,” or “Request a Quote.”
Suggested prompt:
“Act as a conversion-focused website designer and create a homepage layout for a [business type] website.
The homepage should include: a hero section, trust elements, service overview, customer benefits, testimonials, FAQs, and clear CTAs.
For each section, explain its purpose, what content should be included, and how it helps increase the conversion rate.
The overall tone should be [friendly / professional / modern].”
This prompt helps businesses avoid designing a homepage based purely on personal preference. Instead, it supports a more logical layout that serves clear business goals.
3. Prompt for Writing Persuasive Homepage Copy
A website may look beautiful, but if the content lacks clarity and impact, it will struggle to keep visitors engaged. Homepage copy should quickly answer three key questions: what value the business offers, who it is for, and why customers should choose it.
Google Gemini can help businesses create a headline, subheadline, CTA, and key benefits in a way that is clear, easy to understand, and customer-focused.
Suggested prompt:
“Act as a sales copywriter and write homepage copy for a [business type] website.
Please include: a headline, subheadline, CTA, 3 key benefits, and a short closing section that builds trust.
The target audience is [target audience], the main goal is [goal], and the tone should be [tone].
Keep the writing simple, clear, persuasive, and focused on the value customers receive.”
With this prompt, businesses can quickly create the first content foundation for their website, then refine it further to match their brand, products, and target market.
AI Helps Businesses Start Faster, But Strategy Remains Essential
Google Gemini does not completely replace strategic thinking, creative teams, or technology experts. However, when used properly, AI can help businesses save time, reduce initial barriers, and approach website development in a more structured way.
For businesses in tourism, hospitality, F&B, and services, applying AI to website development, content optimization, and customer experience improvement will become an increasingly important competitive advantage.
At HorecFex Vietnam, AI, technology, and digital business will continue to be key focus areas, helping connect knowledge, solutions, and the business community to support the growth of Vietnam’s hospitality industry.