Vietnam is known as one of the countries with the most diverse and unique culinary scenes in Asia, with over 540,000 restaurants and eateries, including small F&B stores, fast food outlets, cafes, and fine dining restaurants. However, amidst this landscape, a key question arises: “How can a business stand out among hundreds of thousands of F&B competitors and attract potential customers?” At HorecFex Vietnam, we will share the latest technology solutions, especially Augmented Reality (AR), to help businesses make breakthroughs in marketing strategies and brand growth.
View the Menu with AR Technology – Vivid Images Enhance Customer Experience
- AR Visit Card
AR visit cards have opened up a new era for businesses, transforming from a “small paper containing information” into a versatile tool with practical benefits thanks to augmented reality. AR visit cards increase brand recognition, display maps, provide promotional information, and create lasting impressions with customers. - AR Menus
Applying AR to restaurant menus not only allows customers to see vivid 3D images of dishes but also provides detailed information about ingredients, calorie count, and previous customer reviews. AR menus also optimize the service process, particularly during peak hours. - AR Signage
With AR technology, brand logos and signage become unique communication tools, allowing customers to interact and better understand the brand. AR logos also integrate features like backlinks to the brand’s Fanpage and Website. - AR Marketing Print Materials
Catalogs, posters, flyers, and leaflets can be transformed into vivid 3D visuals, increasing appeal and creating an impressive experience for customers, effectively conveying brand messages in a unique and engaging manner. - AR Packaging
With AR technology, product packaging can become a unique communication channel, delivering information about dishes, values, and brand characteristics to customers. AR packaging allows customers to interact, enhancing the perceived value of the product. - AR Filters and AR Games
AR Filters and AR Games on social media platforms like Facebook help increase engagement, expand brand awareness, and boost marketing strategy appeal. Customers can interact directly with the product through these unique games. - WebAR
WebAR provides AR experiences through web browsers, allowing customers to see food and beverages in beautiful 3D images, increasing website traffic and enhancing brand trust. - AR Chatbot on Facebook
AR-enabled chatbots on Facebook allow customers to view restaurant menus directly within the chatbox, breaking down geographical barriers between customers and brands, enhancing engagement, and improving customer service. - AR Restaurant Decor
Decorating a restaurant with AR makes the space more dynamic, attracting customers to “check-in” and share on social media, creating uniqueness and leaving a lasting impression on the brand.
View dish components and details more vividly with AR technology
HorecFex 2025, Danang – Vietnam will be the gathering place for groundbreaking technological innovations, helping F&B businesses in Vietnam access advanced solutions while keeping up with the latest trends to improve service quality and promote sustainable growth. Join us at this event to explore new potentials and growth opportunities, expand connections with top experts, and elevate your brand to new heights.
Source of information: marvyco.com
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Letโs look forward to HorecFex 2025, Danang – Vietnam!
HorecFex Vietnam is an annual event with a mission to foster innovation, optimize operational management, and improve service quality within Vietnamโs tourism and hospitality sector. It serves as a key opportunity for businesses to connect, collaborate, and explore new strategic directions with advanced technology solution providers.
Address: Ariyana Convention Centre Danang โ 107 Vo Nguyen Giap, Ngu Hanh Son District, Danang.
Time: Sep 09-10, 2025 (tentative)
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๐: 107 Vo Nguyen Giap, Ngu Hanh Son District, Danang.
๐: (+84) 8212 828 385
๐: support@horecfex.com
๐: horecfex.com
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