Mr. Benoît Chaigneau

Benoît Chaigneau is a French culinary entrepreneur and former food journalist with over 20 years of experience in the gastronomy world. After a career covering international cuisine and the finest restaurants, Benoît settled in Vietnam, where he fell in love with the country’s rich culinary heritage — especially its iconic nuoc mam.
Driven by a passion for authenticity and innovation, he founded Chuben, a premium Vietnamese fish sauce brand crafted with traditional techniques and a refined French touch. Chuben’s signature product is a smoked fish sauce, designed for chefs, food lovers, and export markets seeking bold, elegant umami.
Benoît’s mission is to elevate fish sauce to its rightful place among the world’s great condiments, positioning Chuben as a symbol of Vietnamese excellence. His products are already praised by top chefs and gourmets for their complexity and finesse.
Based in Hoi An, he also runs a unique tasting restaurant dedicated entirely to fish sauce pairings, offering immersive culinary experiences that bridge cultures.
At Horecfex Danang, Benoît is proud to represent Vietnamese craftsmanship and share the future of fish sauce with the world.