News & events

Market Data and the Advantage of Making the Right Decisions at the Right Time

Beyond highlighting the latest trends, HORECFEX VIETNAM 2026 focuses on how those trends can be translated into real business value.

Leadership as a Catalyst for Organizational Growth

A strong strategy only delivers results when an organization has people capable of turning it into action. At HORECFEX VIETNAM 2026, conversations around leadership, team development, and adaptability will be explored in the context of businesses undergoing continuous transformation.

Cultural Identity in the Modern Travel Experience

At HORECFEX VIETNAM 2026, market experience will be connected with the real challenges businesses are facing today.

Existing Strengths as a Foundation for Sustainable Change

Sustainable change does not always begin with finding more resources. Sometimes, it starts by taking a closer look at the strengths that already exist within people, organizations, and communities.

Where Does Vietnam Stand in Southeast Asia’s Destination Competition?

Placing Vietnam alongside Thailand and Malaysia offers a clearer view of the advantages the country already possesses, the gaps that still need to be addressed, and the opportunities that could shape the next stage of Vietnam’s tourism growth.

Local Identity as the Lifeblood of an F&B Brand

A familiar dish from home can still become the starting point for a new brand when local identity is preserved through creative thinking and distinctive storytelling.

Next-Generation Wellness and the Challenge of Building a Comprehensive Ecosystem

Wellness is entering a new era, where health and well-being experiences go beyond spa treatments or relaxation and are designed as personalized journeys throughout the entire guest stay.

AI Readiness – Starting Right for Effective Implementation

AI only creates real value when businesses understand the problem they want to solve, the data they need, and where they should begin.

Elevating Vietnamese Robusta Through Quality and Origin

A quality cup of coffee does not begin at the bar. It begins with how the soil is nurtured, how the cherries are harvested, and how the value of each coffee bean is preserved throughout its journey to the customer.

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