Since arriving in Vietnam in 2013, Natalya has been involved in tourism and hospitality. 7 years ago, Natalya founded Secret Experiences, a company offering memorable experiences focused on food and beverage, and cultural exploration. Aside from the regular activities, SE team has hosted hundreds of private events and corporate activities for global companies, including Google, Apple, Instagram, Deloitte, and Airbnb. For 9 years, she has been a leader of Travel Massive Vietnam.