Ms. Kieu Phan

Driven by a deep passion for Vietnamese cuisine and culture, Ms. Kieu Phan is the founder of Taste of Vietnam Group — a business specializing in products, experiences, and a restaurant chain that reflects the rich identity of Vietnam. Under her leadership, Taste of Vietnam has grown from a small local model into a widely recognized brand both domestically and internationally, contributing to the elegant and creative promotion of Vietnamese culture.

In her conference talk, Ms. Kieu Phan will focus on how to optimize local resources to achieve operational efficiency while pursuing sustainable development, a key factor in elevating the Vietnamese tourism brand on the global map.