Ally Hongo is co-founder and chairperson of the Japan Travel Awards, Japan’s largest independent not-for-profit annual travel award program, created under the motto “Travel for Change. Change for Travel.” Now in its fifth year, the initiative spotlights sustainable and inclusive innovations shaping the future of travel in Japan. Originally from Bulgaria, Ally has lived in Japan since 2001, building a career at the intersection of media and tourism as a content creator and consultant.