Richard Burrage is the Founder of Cimigo, one of Vietnam’s leading market research and strategic consulting agencies. With 35 years of experience in market research and consulting, including 28 years in Vietnam, he has worked with numerous businesses to uncover consumer insights, build strong brands and achieve market leadership. A regular speaker on consumer trends, innovation and customer experience, Richard also teaches Asian Consumer Behaviour at Loyola University Chicago’s Quinlan Business School and serves as a Trustee of Saigon Children’s Charity.