Jacobo Priegue serves as Head of Operations and co-founder of SODÅ, a fast growing agency which provides tailored hotel management services for long-term partnerships or specific consulting projects. SODÅ’s goal is to power free-spirited hotels, emerging hotel groups and visionary hotel developers to elevate their craft and become maestros of hospitality. Originally from Spain, Jacobo has been in Vietnam for over a decade collaborating with international management companies and hotel owners to lead a new wave of hospitality.