Mr. Gabriel Tan

Gabriel Tan is the CEO of GUAVA International and an international leader in circular economy, sustainable tourism and guest experience solutions for the hospitality industry. Through partnerships with the UN, governments, destinations, hotel chains, airlines, cruise lines and local communities, he helps organisations turn ESG priorities into business growth, brand differentiation and measurable sustainable impact. As a UN SDG Pioneer for Circular Economy and the architect of The GUAVA Model, Gabriel champions a new approach to hospitality where sustainability is not only a responsibility, but also a long-term competitive advantage.