Fran Dieguez is the CEO of Nuna, a hotel direct sales and revenue technology platform built for the hospitality industry. Having grown up in his family’s guesthouse, Fran brings the instincts of a hotelier and the mindset of a technologist to his work. At Nuna, he helps hotels reduce their reliance on online travel agencies through direct booking strategy, booking technology, metasearch and smart marketing. His mission is to give hotels greater control over their distribution and bring more revenue back to the people who run them.