The organizing committee of HorecFex Vietnam 2025 extends its heartfelt appreciation to Maries for its role as a Silver Sponsor. This marks Maries’ second consecutive participation, reaffirming the brand’s commitment to integrating craftsmanship, tradition, and sustainability into Vietnam’s Hospitality–Restaurant–Service (Horeca) industry, while elevating Vietnamese agricultural products into premium travel gifts.
HorecFex Vietnam 2025 once again stands as Asia’s leading innovation forum, bringing together over 4,000 attendees. The return of Maries added a touch of artistic warmth and rustic sophistication, creating a charming contrast amid the high-tech showcase of the event.
Cultural and Handcrafted Impressions at HorecFex 2025
At its exhibition booth, Maries—a brand born in Hue—captivated visitors with its narrative of harmony between traditional materials and modern design, reflecting the global “green living” trend.
1. Handcrafted—Traditional—Sustainable Gifts from Hue’s Cỏ Bàng (Seagrass)
Maries introduced a unique collection meticulously crafted from Hue’s Cỏ Bàng, a natural material deeply rooted in the Central Vietnamese lifestyle and culture:
- Diverse Product Range: The booth showcased exquisite handmade items such as artistic hats, handbags, baskets, clutches, and accessories, highlighting the skill and creativity of Vietnamese artisans.
- Green Living Manifesto: Each product carried the message of “Handcrafted – Traditional – Sustainable,” reaffirming Maries’ pioneering position in eco-friendly fashion and gifting.
2. Tailored Gift Solutions for the Hospitality Industry
Maries also provided consultation sessions for hotels, resorts, and restaurants on strategic gifting solutions:
- Enhancing Guest Experience: Offering customizable (custom-made) product lines, allowing hospitality establishments to provide meaningful, culturally inspired gifts that guests can take home as part of their Vietnam memories.
- Building Sustainable Brands: Products made from Cỏ Bàng enable Horeca businesses to demonstrate their corporate social responsibility (CSR) and commitment to sustainability through an eco-conscious, handcrafted supply chain.
Maries—Spreading Vietnamese Values Worldwide
Maries Co., Ltd. is not only a manufacturer but also a storyteller—narrating the tale of Hue’s seagrass craft and the enduring spirit of Vietnamese artisanship. The company operates with a dual mission: to preserve traditional crafts and to create modern, high-quality products that can compete on the global market.
1. Masterful Craftsmanship and Sustainable Materials
- Meticulous Process: Each Maries product is made from Cỏ Bàng (seagrass)—a traditional agricultural material from Hue. Every stage, from harvesting and processing to hand-weaving and stitching handles and linings, is done with precision by skilled artisans to ensure exceptional durability and aesthetics.
- Artistic Hand-Painting: After completion, items such as hats and bags are hand-painted with non-fading acrylic colors, creating one-of-a-kind designs that express individuality and artistic flair—a defining element that adds emotional and cultural value to each piece.
- Green Commitment: Made from 100% natural materials through an eco-friendly process, Maries leads the movement in sustainable fashion, aligning with the global demand for responsible consumption.
2. Bridging Tradition and Modern Design
Maries has successfully transformed humble, natural materials into sophisticated fashion accessories and gift items that appeal to contemporary tastes. Its products have even attracted the admiration of global influencers and tastemakers.
Maries proves that when one pursues refinement and authenticity long enough, the world takes notice.
The brand believes that every product is more than a souvenir—it is a piece of Hue’s soul, beautifully crafted for travelers to bring home as a living memory of Vietnam.
HorecFex 2026—Continuing the Journey of Innovation with Maries
The return of Maries at HorecFex Vietnam 2025 reinforces the belief that culture and craftsmanship are integral to the luxury travel experience.
The organizing committee deeply values this partnership and looks forward to continued collaboration with Maries at HorecFex 2026, joining forces to elevate the art of gifting, promote sustainable fashion, and celebrate Vietnamese cultural identity in the Horeca industry.