The Organizing Committee of HorecFex Vietnam 2025 extends its deepest gratitude to Sao Mai Agricultural Product Processing Joint Stock Company for its role as a Platinum Sponsor of the event. Sao Mai’s partnership is not just a valuable contribution; it’s a powerful testament to the company’s commitment to bringing high-quality products from natural Vietnamese fruits—the very essence of our land—to global consumers.
HorecFex Vietnam 2025 was a resounding success at the Ariyana Convention Centre in Da Nang, becoming a central hub for leading figures, experts, and businesses in the hotel, restaurant, and food service sectors. This year’s event, showcasing over 42 billion VND in technology, welcomed 4,000 attendees and featured more than 120 brands, 90+ speakers, 380+ domestic news reports, and 230+ international news reports from over 11 countries, including the U.S., France, China, India, Singapore, Australia, Thailand, South Korea, and Hong Kong. The event once again affirmed its position as Asia’s premier forum and exhibition for Horeca innovation.
Sao Mai’s Distinctive Mark at HorecFex Vietnam 2025
As a Platinum Sponsor, Sao Mai did more than just partner with the event; it brought its unique fruit wine products, showcasing its strategic vision for shaping the future of creative beverage supply chains.
The highlight was Sao Mai’s showcase of its flagship product, Đaka wine. In its exhibition area, attendees not only heard the story of Vietnamese wine but also enjoyed unique cocktails crafted with Đaka wine. This was more than a display; it was a practical example of how Vietnamese agricultural products can be elevated to create high-end, versatile beverage products.
In addition to the exhibition, Sao Mai hosted an in-depth discussion session on beverage solutions, offering product solutions directly serving restaurants and supply chains, such as:
- Diverse Đaka wine lines: Featuring unique flavors from carefully selected fruits to cater to various customer segments.
- Creative cocktail solutions: Sao Mai’s team of experts demonstrated new cocktail recipes, providing fresh ideas for bartenders and restaurants.
Sao Mai successfully asserted a remarkably impressive and distinct brand position at HorecFex Vietnam 2025.
Sao Mai—Committed to Elevating the Value of Vietnamese Agricultural Products
As a fruit processing and export company in Vietnam, Sao Mai Agricultural Product Processing Joint Stock Company pursues a mission of sustainable development and elevating Vietnamese agricultural products in the international market.
Every drop of Đaka wine and every product under the Sao Mai brand possesses a natural, consistent flavor and quality. The secret lies in a closed-loop process where the harmony of a scientifically planned growing region and the dedication of farmers come together.
Sao Mai currently owns and partners with hundreds of hectares of growing areas in the Tay Nguyen and Quang Ngai—the “cradles” of high-quality, distinctive ingredients:
- Passion fruit: Grown in Kon Tum and Gia Lai, where day-to-night temperature variations create a balanced sweet-sour taste and a captivating aroma.
- Coffee: Selected from the famous raw material regions of the Tay Nguyen, ensuring a strong, authentic flavor.
- Other fruits: A rich supply of fruits like mango, dragon fruit, and pineapple is sourced from farmer partnerships in Central Vietnam, ensuring a sustainable supply.
All of these growing areas are developed to GlobalG.A.P standards and managed with a transparent QR traceability system. Modern farming processes, such as water-saving drip irrigation and pest control with safe methods, help minimize pesticide use, ensuring clean and safe products.
Behind every fruit-laden orchard is the story of hundreds of farmers who have partnered with Sao Mai. They receive technical support and materials from the company, which also guarantees product purchase, allowing them to farm with confidence and improve their income. This strong partnership has collectively created an efficient, transparent, and trustworthy agricultural value chain.
Sao Mai not only produces quality agricultural products but also affirms its proactive raw material sourcing capability, elevating the value of Vietnamese agriculture and telling the story of the company’s passion through every product on display.
HorecFex 2026—Continuing the Breakthrough Journey with Sao Mai
Sao Mai’s partnership with HorecFex Vietnam 2025 is more than just support for a large-scale trade event; it’s an inspiring, strategic collaboration. It’s a testament to Sao Mai’s mission: to bring the best of Vietnamese agricultural products to the community, creating a harmonious future between economic development and the preservation of local value.
The HorecFex Vietnam 2025 Organizing Committee sincerely appreciates and is honored to partner with Sao Mai—a reputable, dedicated, and pioneering partner in the agricultural sector.
We are confident that the success of HorecFex Vietnam 2025 is a solid foundation for a brilliant future, where Vietnamese agriculture will reach a global scale. We eagerly look forward to continuing our partnership with Sao Mai in HorecFex 2026 to collectively write the next chapter of sustainable development.