Stepping into the HorecFex Vietnam 2025 exhibition in Da Nang, among booths showcasing equipment, technology, and operational solutions for hotels and restaurants, there is a unique stop: RADA Vietnam. Not robots or 4D light shows, but premium Australian wines – a refined bridge between international culinary culture and Vietnam’s Horeca industry.
HorecFex Vietnam 2025 – A Place to Converge and Spread Value
Held at the Ariyana International Convention Center in Da Nang, HorecFex Vietnam 2025 is considered one of the largest annual events in the Horeca industry.
This year, the event brings together more than 120 brands, over 4,000 attendees, 90+ expert speakers, along with extensive national and international media coverage.
Within this dynamic picture, the RADA Vietnam booth introduced a “different flavor”: the sophistication of Australian wine, harmonized with a philosophy of experience and connection.
RADA Vietnam’s Highlights at HorecFex Vietnam 2025
- A diverse showcase of Australian wines: RADA presented a curated collection of wines from Australia’s renowned regions such as Western Australia, South Australia, Victoria, and New South Wales. Each bottle, carefully selected from prestigious wineries, is well-suited for the menus of luxury hotels, fine dining restaurants, and Horeca chains.
- Sharing the art of wine appreciation: Beyond product displays, RADA’s team guided visitors through the unique characteristics of each wine, pairing suggestions with cuisine, and insights into wine trends within Vietnam’s hospitality industry.
- Business networking opportunities: The booth became a meeting point for restaurant and hotel owners, as well as distributors, seeking collaboration. A glass of wine served here was not just about delicate flavor, but also about opening the door to long-term Horeca partnerships with RADA.
From Da Nang to the World
RADA Vietnam’s presence at HorecFex Vietnam 2025 was not merely about product introduction, but also about affirming its role as a bridge – bringing Australian wines closer to Vietnamese consumers while showcasing its distribution capabilities and vision to the international market.
Thanks to this event, Da Nang emerged as a destination where culinary culture, premium products, and global cooperation converge – with RADA being one of the brands shaping that picture.
Looking Ahead
As a Emerald Sponsor of HorecFex Vietnam 2025, RADA Vietnam has left a remarkable mark – not just as a wine distributor, but as a trusted companion of the Horeca industry, delivering refinement, quality, and sustainable value.
The HorecFex Vietnam 2025 organizers are proud to have RADA Vietnam as a partner. We are confident that at HorecFex Vietnam 2026, RADA will continue to spread creativity, expand collaborations, and contribute to elevating Vietnam’s Horeca culinary experience.