The organizing committee of Horecfex Vietnam 2025 extends its sincere gratitude to Bach Hop International Corporation – ProCaffe, the Gold Sponsor of the event. ProCaffe’s presence not only contributed to the exhibition’s success but also spread a spirit of creativity, professionalism, and passion within Vietnam’s coffee and F&B industry.
Previously, in 2024, ProCaffe also partnered with Horecfex as a Silver Sponsor, playing an important role in promoting coffee culture and connecting the nationwide F&B community. Returning as a Gold Sponsor in 2025 demonstrates the strong, long-standing relationship between ProCaffe and Horecfex Vietnam, sharing a vision of sustainable development for Vietnam’s service, tourism, and culinary sectors.
ProCaffe at Horecfex Vietnam 2025 – A Taste of Italy in Da Nang
Held at the Ariyana Convention Centre, Da Nang Vietnam, Horecfex Vietnam 2025 became a highlight of the hospitality, restaurant, and catering industry, featuring over 80 exhibition booths, 3,500 visitors, and 50+ distinguished speakers. In this vibrant atmosphere, the ProCaffe booth stood out as a gathering point for coffee enthusiasts, where the art of coffee-making blended with the sophistication of Italian technology.
ProCaffe offered hands-on experiences with professional coffee machines and grinders imported from Italy, allowing visitors to try, feel, and explore the difference in every European-style espresso. Additionally, the ProCaffe “Live Brewing” area attracted a large crowd with free espresso tastings prepared by top baristas.
Beyond a display booth, ProCaffe created a networking space where café owners, restaurants, hotels, and industry professionals could meet, exchange ideas, and find solutions to enhance service quality. Special promotions for event visitors further demonstrated ProCaffe’s commitment to supporting the coffee and F&B business community in Vietnam.
ProCaffe – More than Coffee, a Lifestyle and Passion
As the exclusive distributor of premium Italian coffee equipment and ingredients, ProCaffe (Bach Hop International Corporation) has established a pioneering position in bringing European standards to Vietnam’s coffee industry. With over 10 years of experience, ProCaffe provides comprehensive solutions for professional coffee operations: from machinery, ingredients, and accessories to barista training and café setup consulting.
ProCaffe’s philosophy, “Creating value from authentic experiences”, turns every cup of coffee into a journey of cultural, technological, and sensory exploration. This approach has made ProCaffe a trusted partner for thousands of cafés, restaurant chains, hotels, and F&B businesses across the country.
Advancing the Professionalism of Vietnam’s Coffee and F&B Industry
ProCaffe’s involvement at Horecfex Vietnam 2025 goes beyond sponsorship; it reflects the company’s mission to promote sustainable growth and professionalization of the coffee and F&B sectors. Through hands-on experiences, equipment consulting, and professional exchanges, ProCaffe enabled industry players to access modern brewing technologies and international-quality standards.
A ProCaffe representative shared: “We aim to bring the essence of Italian coffee closer to Vietnamese consumers while building a creative, professional, and inspiring F&B community. Horecfex Vietnam is a perfect platform to spread this spirit.”
Shaping a Sustainable Future with Horecfex
ProCaffe’s presence at Horecfex Vietnam 2025 helped create a multifaceted picture of the Horeca industry, where quality, creativity, and customer experience are at the core of every value. The organizing committee sincerely recognizes ProCaffe’s contribution as a reputable, passionate, and pioneering brand in professional coffee.
We look forward to continuing our partnership with ProCaffe at Horecfex Vietnam 2026, to jointly spread coffee culture, connect passions, and elevate Vietnam’s F&B experiences to regional and global stages.