The Organizing Committee of HorecFex Vietnam 2025 sincerely thanks Pan Trading SJC for being the Emerald Sponsor of the event. Pan Trading’s partnership is not only a valuable support but also a strong testament to the company’s commitment to providing comprehensive operational and industrial hygiene technology solutions, helping Horeca businesses improve service quality and management efficiency.

HorecFex Vietnam 2025 took place successfully at the Ariyana Convention Centre Danang, becoming a convergence point for top leaders, experts, and enterprises. The event attracted more than 4,000 participants and 120+ accompanying brands, affirming its position as Asia’s leading innovation and creativity forum in the Horeca sector.
Pan Trading SJC: Breakthrough Operational Technology at HorecFex 2025
At HorecFex 2025, Pan Trading SJC made a strong technological impression, affirming its pioneering role in providing automation and optimal hygiene solutions for Horeca. Notable highlights included:
1. Impressive Debut with a Reception Robot – Special MC at the Opening Ceremony
One of the most memorable moments of the opening ceremony was the appearance of Pan Robotics’ reception robot as the opening MC. With professional demeanor, natural communication, and flexibility, the robot created a modern, distinctive atmosphere, showcasing the future of robotics in hospitality.


2. Smart Service and Delivery Robots
At its exhibition booth, Pan Trading JSC continued to draw attention with a range of advanced robots designed specifically for service industries:
- Restaurant Service Robots: Supporting order processing, and food and beverage delivery to tables, enhancing speed and creating unique guest experiences.

- Hotel Delivery Robots: Transporting luggage, amenities, food, and drinks directly to rooms, ensuring maximum convenience, safety, and privacy for guests

3. Comprehensive Hygiene and Automation Solutions for Horeca

Beyond demonstrations, Pan Trading’s specialists provided direct consultations with visitors on an integrated ecosystem of solutions to optimize operating costs, reduce labor, and enhance service quality. Highlights included:
- Industrial Cleaning: Specialized cleaning machines, intelligent floor-cleaning robots, and automatic disinfection robots meeting strict hygiene standards.
- Service Support: Reception robots, delivery robots, and service robots.
- Specialized Laundry: Industrial laundry solutions from top global brands, ensuring five-star linen quality for hotels.
These technologies are the key for Horeca businesses to transform, bringing modern and professional experiences to customers.
Pan Trading SJC – Professional Solutions Provider Since 1995
Founded in 1995 and a member of The PAN Group, Pan Trading SJC has built a strong reputation as a strategic partner in delivering technology solutions for Horeca and other industries.

Core Competencies and Value Commitments:
- History & Leadership:
- More than 20 years of experience: Pan Trading began operations in 1995 and was officially established as a joint-stock company in 2008, becoming a member of The PAN Group.
- Vision: Positioned as the leading solutions provider in industrial cleaning, industrial laundry, and automation technology in Vietnam.
- Achievements: Honored in the Top 10 companies with revenue under 1 billion USD (Forbes 2013), affirming prestige and financial capacity.
- Exclusive Representation and World-Class Products:
- Pan Trading is the full distributor of world-renowned brands, ensuring the highest quality and advanced technology for customers.
- Industrial Cleaning Equipment: Exclusive partner of Nilfisk Group (Denmark)—the world’s No. 1 brand in industrial cleaning machines.
- Specialized Laundry: Provides flexible and efficient laundry equipment from leading manufacturers (such as Fagor, Laco).
- Specialized Solutions: Distributor of specialized products such as Barber SURF RAKE beach cleaners (USA) and SMETS Technology runway maintenance (Germany).
- Comprehensive Horeca Solutions:
- The company provides a closed-chain solution, from large-capacity hotel and resort laundry equipment to transport and service robots to optimize costs and processes.
- Successfully implemented many large-scale projects for 5-star hotels, resorts, and industrial parks nationwide.
- After-Sales Service & Dedicated Support:
- Commitment to after-sales service in accordance with the global standards of manufacturers.
- Provides installation, technology transfer, and professional operation training services.
- 24/7 technical support with a wide branch network, ensuring customers’ equipment always operates stably and efficiently, helping Horeca partners focus on customer experience with peace of mind.
Pan Trading SJC truly is a partner with extensive experience, and its cooperation with the world’s leading technology brands is the solid foundation to accompany Vietnamese Horeca businesses on the journey of sustainable development and modernization.
Looking to the Future with Pan Trading SJC and HorecFex
The partnership of Pan Trading SJC at HorecFex Vietnam 2025 marks a strategic collaboration, emphasizing the importance of investing in operational and hygiene technology in the digital era.
The Organizing Committee of HorecFex Vietnam 2025 values this cooperation deeply. We believe this success is a strong stepping stone for a brighter future and look forward to continuing our partnership with Pan Trading SJC at HorecFex 2026, together driving innovation and sustainable efficiency for Vietnam’s Horeca industry.