At HorecFex Vietnam 2025 – The Tourism, Hospitality & F&B Exhibition, held at Ariyana Convention Centre, Da Nang, NUNA DIRECT Co., Ltd. joined the event as a Silver Sponsor, introducing cutting-edge direct booking solutions designed to help hotels and resorts increase direct revenue, optimize operations, and enhance competitiveness in the digital era.
A Pioneer in Direct Booking and Revenue Management Technology
As a leading innovator in direct booking and hotel revenue management, NUNA DIRECT serves as a strategic technology partner to numerous hotels, providing a modern, integrated platform that empowers properties to boost direct sales, reduce dependency on online travel agencies (OTAs), and improve marketing efficiency through data-driven insights.
With its comprehensive technology suite, NUNA DIRECT helps hotels and resorts optimize direct sales channels through solutions ranging from on-site booking engines, intelligent revenue management systems, guest data analytics, to automated marketing operations.
By combining user-friendly design, smart data integration, and AI-powered personalization, NUNA DIRECT enables hotels to deliver seamless booking experiences while fostering long-term guest relationships.
Driving Digital Transformation in Hospitality
According to NUNA DIRECT representatives, the company’s mission is to empower hotels to take control of their distribution and revenue strategies, enabling them to reach guests directly, maximize pricing efficiency, and maintain competitive advantages in a rapidly evolving market.
At HorecFex Vietnam 2025, NUNA DIRECT showcased its latest AI-driven direct booking solutions, including:
- Smart booking engines powered by AI for personalized guest experiences and higher conversion rates;
- Integrated payment and channel management systems, ensuring smooth and secure hotel operations;
- Real-time revenue dashboards to support rapid, data-informed decision-making;
- Localized support and training services, tailored to the needs of the Vietnamese and Southeast Asian markets.
These technologies not only enhance business performance but also contribute to the digital transformation of the tourism and hospitality industry—aligning with global trends in smart tourism and sustainable development.
Bridging Technology and Hospitality at HorecFex Vietnam 2025
HorecFex Vietnam 2025 gathered over 80 exhibitors, 3,500 visitors, and 50 speakers across 55 in-depth sessions on key topics such as Artificial Intelligence (AI), Digital Transformation, Green Finance, and Sustainability in HORECA (Hotel – Restaurant – Catering).
Within this dynamic exhibition space, NUNA DIRECT’s booth stood out for its modern, user-centric technology solutions tailored to the hospitality industry, drawing significant attention from businesses, experts, and professionals in tourism and technology.
The Organizing Committee highly values NUNA DIRECT’s participation as a Silver Sponsor, recognizing it as a strong example of synergy between technology and service—two essential drivers in the modernization and digitalization of Vietnam’s hospitality sector.
Commitment to Sustainable Growth and Smart Hospitality
Guided by the philosophy “Technology doesn’t replace people – it elevates human experience,” NUNA DIRECT is committed to developing intelligent, sustainable, and human-centered technology platforms that help hotels and resorts increase revenue, enhance guest satisfaction, and preserve the unique spirit of Vietnamese hospitality.
The company aims to build a smart hospitality technology ecosystem in which innovation not only drives operational efficiency but also creates long-term value for people, culture, and Vietnam’s global brand identity.
Acknowledgment from the Organizing Committee
The HorecFex Vietnam 2025 Organizing Committee extends its sincere appreciation to NUNA DIRECT Co., Ltd. – Silver Sponsor of the event – for its meaningful contributions and continued partnership throughout the exhibition.
The presence of NUNA DIRECT not only helped shape the overall success of the event but also reaffirmed the crucial role of technology in building a modern, efficient, and sustainable hospitality industry in Vietnam.