Featuring Ms. Hannah Pearson, Director of Pear Anderson
Building on the resounding success of HorecFex Vietnam 2024, HorecFex Vietnam 2025 promises a remarkable return on an expanded scale, taking place from 26–27 August 2025 at the Ariyana International Convention Centre, Da Nang. This year’s event will feature 80 exhibition booths, welcome over 3,500 visitors, and host more than 50 distinguished speakers across 55 engaging thematic sessions.
HorecFex 2025 will spotlight emerging trends such as Artificial Intelligence (AI), digital business, and sustainable development in the tourism and hospitality sectors.
More than a conventional trade exhibition, HorecFex 2025 serves as a premier forum for networking within Vietnam’s service and tourism community. The event offers a dynamic platform for enterprises to access cutting-edge technological solutions, enabling them to enhance customer experience, optimize operations, and devise long-term strategies for sustainable growth.
The exhibition area will be transformed into a vibrant hub of innovation, showcasing the most advanced products, services, and solutions from leading domestic and international brands.
Session by Ms. Hannah Pearson – A Specialist in Strategic Tourism Research in Southeast Asia
HorecFex Vietnam 2025 is honored to welcome Ms. Hannah Pearson, Director of Pear Anderson – a consulting, research, and marketing representation firm specializing in the tourism sector across Southeast Asia. She also serves as the Asia-Pacific Regional Director for the Adventure Travel Trade Association and co-hosts The South East Asia Travel Show, a leading podcast on the regional tourism industry.
Ms. Pearson has curated conference programs for major international events such as the World Islamic Tourism Conference 2024, ASEAN Tourism Conference 2024 & 2025, and the PATA Destination Marketing Forum 2024.
Since 2020, she has published a weekly report monitoring the impact of the COVID-19 pandemic and the subsequent recovery of the Southeast Asian tourism sector. Her expertise has been featured on prominent platforms such as BBC World News, Bloomberg, Straits Times, BFM, Deutsche Welle, Web in Travel, Skift, The Guardian, TTG Asia, and Travel Weekly Asia, among others.
🎤 Topic: Analyzing Vietnam’s Tourism Competitiveness in the Southeast Asian Region
⏰ Time: 09:05 – 09:30 | August 26, 2025
📍 Venue: Main Hall
With her extensive experience in research and program development across the region, Ms. Hannah Pearson will deliver evidence-based analyses and strategic perspectives to help position Vietnam’s tourism competitiveness within the broader Southeast Asian market.
Breakthrough Experiences & Valuable Connections at HorecFex 2025 Da Nang
By attending HorecFex Vietnam 2025, visitors will:
- Discover professional kitchen equipment and innovative tools to optimize restaurant and hotel operations.
- Experience cutting-edge interior designs and solutions shaping the 2025 trends.
- Enjoy premium food and beverages from pioneering brands.
- Explore smart hotel management, automation, and cashless payment solutions.
- Access industrial cleaning services, high-quality uniforms, and eco-friendly consumables.
- Connect directly with industry experts, investors, and startup mentors in tourism and hospitality.
Featuring many other guest speakers – right here at the event!
HorecFex Vietnam 2025 – A Hub for Ideas, Solutions, and Pioneering Individuals, Together Shaping a Sustainable Future for Vietnam’s Tourism and Service Industry.
Register to attend HorecFex Vietnam 2025 HERE
Let’s look forward to HorecFex 2025 in Da Nang, Vietnam!
See you at the Ariyana Convention Centre Danang – 107 Vo Nguyen Giap, Ngu Hanh Son, Da Nang as we shape the future together!