The participation of Mr. Seiya Hongo, Co-Founder & Chief Executive Officer of Shiitake Creative
Building on the resounding success of HorecFex Vietnam 2024, HorecFex Vietnam 2025 is set to return on an even larger scale, taking place from August 26–27, 2025 at the Ariyana International Convention Center, Da Nang. This year’s event will feature 80 exhibition booths, welcome over 3,500 visitors, and bring together more than 50 distinguished speakers across 55 thematic sessions.
HorecFex 2025 will spotlight pressing trends such as Artificial Intelligence (AI), digital business, and sustainable development in the tourism and hospitality sectors. More than an exhibition, HorecFex 2025 serves as a premier networking forum for Vietnam’s service and tourism community, providing a platform to explore breakthrough technological solutions that enhance customer experiences, optimize operations, and support long-term sustainable business strategies.
The exhibition area will be transformed into a vibrant hub of creativity, showcasing cutting-edge products, services, and solutions from leading domestic and international brands.
Special Session with Mr. Seiya Hongo – Strategies for Effective Collaboration with KOLs and Influencers in Tourism
Mr. Seiya Hongo is the Co-Founder and Chief Executive Officer of Shiitake Creative, a multilingual creative agency based in Tokyo specializing in innovative content production for the promotion of Japanese tourism.
With extensive experience working alongside local and national authorities such as the Japan Tourism Agency and the Japan National Tourism Organization (JNTO), Mr. Hongo has played a pivotal role in sharing Japan’s culture and heritage with a global audience.
In addition, he is an officially registered tourism content advisor with the Tokyo Metropolitan Government, driven by a passion for reimagining traditional narratives to craft immersive, contemporary travel experiences tailored to international visitors.
🎤 Topic: Strategies for Effective Collaboration with KOLs and Influencers in Tourism
⏰ Time: 13:50 – 14:40 | August 27, 2025
📍 Venue: Main Hall
👉 This session promises to deliver innovative and practical strategies, empowering Vietnam’s tourism and hospitality enterprises to harness the full potential of KOLs and influencers in brand-building, enhancing customer experiences, and expanding their global reach.
Breakthrough Experiences & Valuable Connections at HorecFex 2025 Da Nang
By attending HorecFex Vietnam 2025, visitors will:
- Discover professional kitchen equipment and innovative tools to optimize restaurant and hotel operations.
- Experience cutting-edge interior designs and solutions shaping the 2025 trends.
- Enjoy premium food and beverages from pioneering brands.
- Explore smart hotel management, automation, and cashless payment solutions.
- Access industrial cleaning services, high-quality uniforms, and eco-friendly consumables.
- Connect directly with industry experts, investors, and startup mentors in tourism and hospitality.
Featuring many other guest speakers – right here at the event!
HorecFex Vietnam 2025 – A Hub for Ideas, Solutions, and Pioneering Individuals, Together Shaping a Sustainable Future for Vietnam’s Tourism and Service Industry.
Register to attend HorecFex Vietnam 2025 HERE
Let’s look forward to HorecFex 2025 in Da Nang, Vietnam!
See you at the Ariyana Convention Centre Danang – 107 Vo Nguyen Giap, Ngu Hanh Son, Da Nang as we shape the future together