The Organizing Committee of HorecFex Vietnam 2025 would like to extend our sincere gratitude to MENAS for its invaluable contribution as a Co-organizer of the exhibition.
The commitment and support of MENAS not only contributed to the overall success of the event but also strongly reinforced the spirit of international collaboration, fostering connections in premium retail and commercial services between Vietnam and Italy.
HorecFex Vietnam 2025 – The focal point of the Horeca industry
HorecFex Vietnam 2025, held at the Ariyana International Convention Center, Da Nang, became one of the most significant industry events of the year. The exhibition brought together:
- Over 120 brands showcasing technologies worth more than VND 42 billion.
- Over 4,000 participants, including enterprises, investors, and potential partners.
- More than 90 distinguished speakers contributing to specialized panel discussions.
- Over 380 national media features and 230 international news coverages from 11 countries: the United States, France, China, India, Singapore, Australia, Thailand, South Korea, Hong Kong, among others.
Key topics such as Artificial Intelligence (AI), digital transformation, green finance, and sustainable development for tourism and hospitality were widely discussed, opening up new pathways for the industry. Within this vibrant landscape, MENAS – Co-organizer of HorecFex Vietnam 2025 – left a profound mark with its practical contributions, bringing renewed energy to the Horeca community.
MENAS contribution at HorecFex Vietnam 2025
As a Co-organizer, MENAS played a pivotal role in facilitating connections across premium retail, commercial real estate, and F&B sectors, all aligned with international standards.
One of the key highlights was Mena Gourmet Market – a premium retail system developed by MENAS with an authentic Italian spirit, integrated with restaurants, culinary villages, and modern commercial services. This showcased MENAS’ commitment to elevating consumer experiences and lifestyle standards in Vietnam. In parallel, MENAS also co-hosted an in-depth panel discussion on commercial real estate management and the future of premium retail and F&B industries, which attracted strong attention from both domestic and international businesses.
Notably, MENAS representatives conducted several meetings with international partners during the exhibition to foster collaboration, encourage investment flows, and share their vision of introducing Italian commercial and service excellence into the Vietnamese market.
MENAS – Bridging Italian and Vietnamese excellence
MENAS is a commercial and services group headquartered in Ho Chi Minh City, originating from the Italian business community in Vietnam. With a mission to connect Italian and Vietnamese excellence, MENAS focuses on four core pillars:
- Commercial real estate & property management – developing and managing office buildings and modern shopping centers.
- Premium retail – with the Mena Gourmet Market chain, showcasing fine cuisine, wines, and high-quality imported goods.
- F&B development – building restaurants and culinary villages inspired by Italian culture, while integrating Vietnamese gastronomy
- Commercial services & international connectivity – supporting Italian and Vietnamese enterprises in integration, investment, and sustainable growth.
With the vision “Elevating lifestyles – Connecting global values,” MENAS continuously expands its collaborations, creating world-class commercial and service spaces while reinforcing Vietnam’s regional presence.
MENAS at HorecFex Vietnam 2025 – A meaningful collaboration
The participation of MENAS at HorecFex Vietnam 2025 was not only a contribution to a large-scale tourism and trade exhibition but also a testament to meaningful international cooperation. This affirmed MENAS’ mission of accompanying both Vietnamese and Italian enterprises on their path toward global integration, shaping a future where economic growth and enhanced quality of life go hand in hand.
The HorecFex Vietnam 2025 Organizing Committee is honored to partner with MENAS – a prestigious and dedicated collaborator in creating new value for the Horeca industry.
We are confident and delighted to continue our partnership with MENAS at HorecFex Vietnam 2026, carrying forward a journey of sustainable, responsible, and prosperous development in Vietnam.