At the Horecfex Vietnam 2025 Exhibition on Tourism, Hospitality, and F&B Services, held at the Ariyana Convention Centre in Da Nang, Faifo Tailor – a distinguished representative of Hoi An’s traditional tailoring artistry – has joined the program as a Silver Sponsor.
Its participation not only contributes to the success of the event but also promotes creativity, cultural values, and sustainable development across Vietnam’s fashion, tourism, and hospitality sectors.
From a 400-Year Heritage to a Modern Tailoring Brand
Born from a passion for preserving and elevating the 400-year-old tailoring heritage of Hoi An, Faifo Tailor serves as a bridge between traditional craftsmanship and modern technological applications in fashion.
The brand positions itself as “the home of Vietnam’s master tailors” – where every garment goes beyond being a piece of clothing to become a cultural expression, meticulously handcrafted by skilled Hoi An artisans.
According to Faifo Tailor’s representatives, each stitch reflects the harmony between heritage values and contemporary design thinking, embodying the brand’s mission to honor individuality while promoting Vietnamese culture and craftsmanship to the world.
Premium Bespoke Services – Personalized Excellence Enhanced by AI
Unlike traditional tailoring services, Faifo Tailor delivers a premium experience that combines refined craftsmanship with cutting-edge technology, meeting the growing demands of modern, global customers.
Its standout services include:
- Personalized one-on-one consultations to define and realize each client’s unique style;
- International-standard tailoring techniques performed by highly skilled artisans;
- Fully customized designs, from fabric and form to subtle touches such as embroidered initials or engraved buttons;
- AI-powered remote measurement technology, allowing global customers to receive precise measurements in just three minutes;
- On-site tailoring service, where Faifo Tailor’s team can provide professional service within 30 minutes of request.
By integrating heritage craftsmanship with innovation, Faifo Tailor has redefined the tailoring model – maintaining the soul of Hoi An while aligning with international service standards.
It is also among the first Vietnamese fashion brands to adopt AI technology, enhancing global connectivity and expanding its international reach.
Bridging Fashion and Hospitality – Sustainable Partnerships for the Future
At Horecfex Vietnam 2025, Faifo Tailor introduced a series of sustainable partnership solutions for the tourism, hospitality, and F&B industries, aiming to enhance service quality and customer experience within the hospitality ecosystem.
The brand’s proposed collaboration models include:
- Premium uniform solutions with eco-friendly materials, supporting green transformation for resort and hotel staff;
- Personalized tailoring experiences for in-house guests, creating distinctive cultural touchpoints in Vietnam’s travel experience;
- Integrated hotel room and bespoke suit packages, blending lifestyle, culture, and service into a single premium offering.
These initiatives not only promote Vietnamese craftsmanship but also align with the global trend of sustainable tourism development, enhancing the nation’s reputation for quality and creativity.
A Proud Silver Sponsor – Merging Tradition with Modern Innovation
According to the organizers, Horecfex Vietnam 2025 features over 80 exhibition booths, 3,500 visitors, and 50 speakers across 55 specialized sessions on topics such as digital transformation, AI, green finance, and sustainable development in the HORECA (Hotel – Restaurant – Catering) sector.
Amid the diverse showcase, Faifo Tailor’s booth stood out as a cultural highlight – bridging Vietnamese craftsmanship with global aesthetic standards, drawing strong interest from professionals, enterprises, and visitors alike.
The organizing committee of Horecfex Vietnam 2025 extends its sincere appreciation to Faifo Tailor, the Silver Sponsor, for its meaningful contributions in promoting Vietnam’s image through heritage, innovation, and creativity.
The brand’s participation reflects the spirit of integration and progress among Vietnamese enterprises, harmonizing tradition, technology, and sustainability – the three pillars shaping the future of Vietnam’s tourism and hospitality industries.
Affirming the Position of Vietnamese Tailoring on the Global Stage
Guided by its vision “Made in Vietnam – Tailored with Heritage and Innovation”, Faifo Tailor aims to become a pioneer in bringing Vietnamese bespoke tailoring to the international market while developing cultural and tourism-oriented fashion services.
The company continues to expand its distribution network and form strategic partnerships with resorts, hotels, and F&B partners both domestically and abroad, fostering a distinctive fashion–tourism–culture ecosystem that embodies the Vietnamese spirit.
Horecfex Vietnam 2025 remains a vital platform for collaboration and innovation across the tourism, hospitality, and F&B sectors.
The participation of Faifo Tailor underscores the role of Vietnamese enterprises in shaping a creative, responsible, and sustainable ecosystem – one that celebrates heritage while embracing the future.