Da Nang, October 2025 – Surpassing all expectations, the Da Nang International Tourism Festival 2025 concluded successfully at the Ariyana Convention Center Danang marking its second edition with a broader scale and stronger global reach.
Over just two days (October 16–17), the festival facilitated more than 6,000 business connections, bringing together hundreds of enterprises, associations, and tourism organizations from around the world — a vivid testament to the growing appeal of Da Nang – the leading event and tourism city of the region.
Affirming Scale – Spreading the Spirit of Integration
At the opening ceremony, Mr. Vu The Binh, Chairman of the Vietnam Tourism Association, emphasized that 2025 marks a pivotal milestone for Vietnam’s tourism industry as it moves toward the Government’s goal of 25 million international visitors under Resolution 226.
He commended the Da Nang Tourism Association for organizing such a large-scale event, connecting over 120 international buyers and numerous strategic partners — shaping a dynamic, effective, and inspiring trade forum.
“The Da Nang International Tourism Festival 2025 is not only a trade promotion activity but also a symbol of innovation, creativity, and global integration in Vietnam’s tourism industry. We believe this event will soon become an annual highlight, helping Da Nang rise as a regional hub for tourism and MICE events,” Mr. Binh stated.
A Space for Connection – Nurturing Sustainable Partnerships
With the theme “Rise and Break Through,” the event was hosted by the Da Nang Tourism Association in collaboration with HorecFex Vietnam, opening an unprecedented trade networking platform for Vietnam’s tourism sector.
Beyond business exchanges, the festival also served as a strategic discussion hub, where stakeholders explored sustainable development pathways — from product innovation and human resource development to digital transformation and technology adoption.
According to Mr. Tan Van Vuong, Deputy Director of the Da Nang Department of Culture, Sports and Tourism:
“In the first nine months of 2025, Da Nang welcomed over 14.4 million visitors, with international arrivals increasing by more than 31%. These figures reflect the city’s strong rebound, and this festival is a tangible step in affirming Da Nang’s position as a regional tourism and MICE center.”
6,000 Business Meetings – A New Benchmark for Vietnam’s Tourism
The event’s highlight was the ‘B2B Buyers Meet Sellers’ session — a vibrant marketplace that gathered over 300 sellers and 110 international buyers from key markets such as Thailand, South Korea, Japan, China, Russia, India, CIS countries, and Western Europe, alongside more than 180 domestic travel agencies.
Within just two days, over 6,000 business meetings were held — a record-breaking achievement for Vietnam’s tourism industry, underscoring Da Nang’s growing influence on the regional tourism map.
Mr. Andre Pierre, Vice President of HorecFex Vietnam, shared:
“We are proud to accompany Da Nang on its journey of global connectivity. This event is not only a business opportunity but also a reflection of the city’s strategic vision and open-minded spirit in building a sustainable and innovative tourism future.”
In-Depth Conferences – Charting the Future of Sustainable Tourism
Alongside the trade activities, a series of professional conferences offered valuable insights and practical discussions, featuring key sessions such as:
- Congress of the Da Nang Travel Association (2025–2029 term)
- Seminar: “Solutions to Improve Service Quality and Tourism Human Resources in Da Nang”
- Seminar: “Strategies to Attract the Russian and CIS Markets in 2026”
- Forum: “Orientations for Da Nang Tourism Development in the New Era”
Experts and enterprises discussed ways to standardize tourism workforce skills following ASEAN benchmarks, strengthen international partnerships, and leverage technology in training — from E-learning and Big Data analytics to multilingual AI chatbots, all aimed at personalizing visitor experiences and enhancing destination competitiveness.
From Festival Success to Global Aspiration
The success of the Da Nang International Tourism Festival 2025 is measured not only by the thousands of B2B meetings it generated but also by its long-term impact on the business community and the global image of Vietnam’s tourism.
The event has helped connect resources, attract investment, expand partnerships, and promote the Da Nang destination brand, solidifying its image as a symbol of integration and innovation in the new era.
Once again, Da Nang – the leading city for events and tourism in the region – has reaffirmed its organizational capability, strategic vision, and aspiration for growth, making a strong contribution to elevating Vietnam’s tourism on the world stage.