At the Horecfex Vietnam 2025 Exhibition on Tourism, Hospitality, and F&B Services, held at the Ariyana Convention Centre Danang, the 5 Elements Brewery (Bia Ngũ Hành) participated as a Silver Sponsor, contributing to the overall success of the event and promoting sustainable development within Vietnam’s F&B industry.
Fostering Creativity and Vietnamese Identity in Craft Brewing
Founded in Da Nang, 5 Elements Brewery positions itself as a Vietnamese craft beer brand inspired by the Five Elements philosophy (Metal – Wood – Water – Fire – Earth), symbolizing balance, harmony, and the cyclical energy of nature.
Each product is handcrafted, combining international brewing techniques with locally sourced ingredients to deliver authentic Vietnamese flavors that meet global quality standards.
At Horecfex Vietnam 2025, the 5 Elements Brewery booth attracted strong attention from visitors, industry experts, and business representatives in the tourism and hospitality sectors.
The brand introduced its signature products such as 5E Kim, 5E Mộc, and 5E Hoppiness, along with the 5E Collection—all developed under the direction of Brewmaster Gary Bett, an international brewing expert with over 40 years of experience in craft beer production.
“Journey to Hoppiness” – Innovation and Sustainable Brewing
During the event, Mr. Gary Bett, brewmaster and advisor to 5 Elements Brewery, shared the story behind the creation of “Hoppiness”—a product that represents innovation, creativity, and the harmony between modern brewing technology and Eastern philosophy.
According to Mr. Bett, 5 Elements Brewery aims to produce high-quality, environmentally responsible products while promoting the identity of Vietnamese craft beer in the global market.
The brewery is pursuing a green production and responsible consumption model, emphasizing natural ingredients, emission reduction, and sustainable consumption practices.
This direction aligns with Vietnam’s broader commitment to sustainable tourism and culinary development in the coming years.
Partnership with Horecfex Vietnam 2025
According to the organizers, Horecfex Vietnam 2025 featured 80 exhibition booths, welcomed over 3,500 visitors, and hosted 50 speakers across 55 discussion sessions focusing on key topics such as digital transformation, artificial intelligence (AI), green finance, and sustainable development within the HORECA (Hotel – Restaurant – Catering) sector.
The participation of 5 Elements Brewery added diversity and dynamism to the exhibition, while demonstrating the collaborative spirit between Vietnamese enterprises and international partners in the hospitality and F&B industries.
The Horecfex Vietnam 2025 Organizing Committee expressed its appreciation to 5 Elements Brewery for its meaningful contribution as Silver Sponsor, recognizing the company’s efforts in developing a professional, innovative, and sustainable Vietnamese craft beer brand.
Affirming the Position of Vietnamese Craft Beer
With the vision “Craft Beer Made in Vietnam – Local Identity, Global Standard”, 5 Elements Brewery strives to become one of the leading pioneers in Vietnam’s craft beer sector—blending local cultural values with modern consumer trends.
The company is expanding its distribution network and forming partnerships with hotels, resorts, restaurants, and F&B enterprises both domestically and internationally, with the goal of bringing Vietnamese craft beer closer to global consumers. Horecfex Vietnam 2025 continues to serve as a key platform connecting businesses in tourism, hospitality, and culinary services, aiming toward sustainable growth and international integration.
The participation of brands such as 5 Elements Brewery underscores the growing role of Vietnamese enterprises in building a green, innovative, and responsible hospitality ecosystem.